BA in Communication Advertising

4 Years On Campus Bachelors Program

Robert Morris University

Program Overview

The BA in Communication Advertising at Robert Morris University is designed for creative thinkers who are passionate about storytelling and brand development. This program equips students with the skills needed to thrive in the dynamic field of advertising, blending theoretical knowledge with practical experience to prepare them for a successful career.

Curriculum Structure

In the first year, students will lay a solid foundation in communication principles through courses like "Introduction to Communication" and "Principles of Advertising." These classes introduce essential concepts and techniques in advertising, helping students understand the role of communication in various media.

During the second year, the focus shifts to more specialized topics, including "Advertising Copywriting" and "Media Planning." Students will develop their writing skills and learn how to strategically plan advertising campaigns, gaining hands-on experience in crafting messages that resonate with target audiences.

In the third year, students dive deeper into the industry with courses such as "Digital Advertising" and "Consumer Behavior." This year emphasizes the importance of digital platforms in advertising and explores how consumer psychology influences marketing strategies, preparing students for the evolving landscape of advertising.

In the final year, students will engage in advanced coursework, including "Advertising Campaigns" and "Public Relations Strategies." This capstone experience allows students to apply their knowledge in real-world scenarios, working on comprehensive campaigns that showcase their skills and creativity, while also preparing them for the professional world.

Focus Areas: Digital Advertising, Media Planning, Consumer Behavior, Advertising Copywriting, Public Relations

Learning Outcomes: Develop effective communication strategies, create compelling advertising content, analyze consumer behavior, and execute integrated marketing campaigns.

Professional Alignment (Accreditation): The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring a high standard of education that meets industry needs.

Reputation (Employability Rankings): Robert Morris University consistently ranks well in employability, with a strong focus on preparing students for the workforce, as reflected in various national rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Robert Morris University, the BA in Communication Advertising program is designed to immerse students in real-world experiences that equip them with the practical skills needed to thrive in the dynamic field of advertising. Students have access to state-of-the-art facilities and cutting-edge tools that enhance their learning and prepare them for successful careers. The program emphasizes hands-on learning through various projects, internships, and collaborative opportunities, ensuring that graduates are not only knowledgeable but also experienced.

Here are some key aspects of the experiential learning opportunities available in the BA in Communication Advertising program:

- State-of-the-Art Facilities: Students can utilize the university's advanced media production studios, which are equipped with the latest technology for video and audio production.
- Digital Tools: The program incorporates industry-standard software such as Adobe Creative Suite, allowing students to develop their design and editing skills.
- Group Projects: Collaborative projects are a core component of the curriculum, fostering teamwork and communication skills essential for the advertising industry.
- Internships: The program encourages students to participate in internships with local and national advertising agencies, providing invaluable real-world experience and networking opportunities.
- Field Trips: Students often engage in field trips to advertising firms and media companies, offering insights into industry practices and trends.
- Research Laboratories: Access to dedicated research labs allows students to conduct studies on consumer behavior and advertising effectiveness.
- Libraries and Resources: The university's library offers extensive resources, including databases and journals specific to communication and advertising, supporting students' research and projects.
- Professional Development: The program includes workshops and guest lectures from industry professionals, helping students stay current with industry developments and best practices.

These experiential learning opportunities are designed to ensure that you graduate not just with a degree, but with the skills and experiences that employers are looking for. If you're ready to take the next step in your education and career, consider applying to the BA in Communication Advertising program at Robert Morris University.

Progression & Future Opportunities

Choosing to pursue a BA in Communication Advertising at Robert Morris University opens the door to a variety of exciting career opportunities. Graduates from this program often find themselves in roles such as Advertising Account Executive, Marketing Coordinator, and Social Media Manager. The skills and knowledge gained here not only prepare you for immediate employment but also set a strong foundation for long-term career success:

- University Services: RMU offers dedicated career services, including resume workshops, interview preparation, and networking events with industry professionals to help you secure internships and job placements.
- Employment Stats and Salary Figures: According to recent data, over 90% of RMU graduates in Communication fields find employment within six months of graduation, with starting salaries averaging around $45,000.
- University–Industry Partnerships: RMU has established partnerships with local and national companies, providing students with internship opportunities and real-world experience that enhances their resumes.
- Long-term Accreditation Value: The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring that your degree meets high educational standards recognized by employers.
- Graduation Outcomes: Alumni of the program have gone on to work for leading firms in advertising and marketing, demonstrating the effectiveness of the education and training received at RMU.

Further Academic Progression: After completing your BA in Communication Advertising, you may choose to further your studies by pursuing a Master’s degree in areas such as Marketing, Public Relations, or Business Administration. This advanced education can enhance your expertise and open even more doors in your career, allowing you to take on leadership roles in the industry.

By choosing RMU, you’re not just earning a degree; you’re investing in a future filled with possibilities.