BA in Communication Public Relations

4 Years On Campus Bachelors Program

Robert Morris University

Program Overview

The BA in Communication Public Relations at Robert Morris University is designed for students who are passionate about shaping public perception and building strong relationships between organizations and their audiences. This program offers a comprehensive curriculum that combines theoretical knowledge with practical skills, preparing students for a dynamic career in public relations and communication.

Curriculum Structure:

In the first year, students will lay a solid foundation in communication principles through courses like "Introduction to Communication" and "Public Speaking." These classes focus on developing essential skills in effective communication, critical thinking, and audience analysis, setting the stage for more advanced studies.

During the second year, students delve deeper into the field with courses such as "Public Relations Principles" and "Media Writing." Here, they will learn about the strategic role of public relations in organizations and gain hands-on experience in crafting messages for various media platforms, enhancing their writing and storytelling abilities.

In the third year, the curriculum emphasizes practical application through courses like "Crisis Communication" and "Social Media Strategies." Students will explore how to manage communication during challenging situations and leverage social media to engage audiences, preparing them for real-world challenges in the public relations landscape.

In the final year, students will focus on advanced topics such as "Public Relations Campaigns" and "Ethics in Communication." This capstone experience allows them to design and implement a comprehensive PR campaign, while also examining the ethical considerations that professionals face in the industry, ensuring they are well-prepared for their future careers.

Focus Areas: Strategic communication, media relations, crisis management, social media engagement, campaign development.

Learning Outcomes: Effective communication strategies, critical analysis of media messages, ethical decision-making in public relations, practical skills in campaign planning and execution.

Professional Alignment (Accreditation): The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring a high standard of education that meets industry needs.

Reputation (Employability Rankings): Robert Morris University consistently ranks well in employability, with a strong focus on preparing students for the workforce, as reflected in various national rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Robert Morris University, the BA in Communication Public Relations program is designed to provide students with hands-on experience that prepares them for the dynamic world of public relations. Students have access to state-of-the-art facilities and tools that enhance their learning and allow them to apply theoretical knowledge in practical settings. The program emphasizes experiential learning through various opportunities, including internships, group projects, and the use of industry-standard software.

Here are some key aspects of the experiential learning opportunities available in the program:

- Internships: Students are encouraged to participate in internships with local businesses, non-profits, and media organizations, providing real-world experience and networking opportunities.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work together to develop PR campaigns and strategies, simulating real agency environments.

- Digital Tools: The program incorporates the use of industry-standard software such as Adobe Creative Suite for design and content creation, as well as social media management tools to help students understand digital communication strategies.

- Field Trips: Students have the opportunity to visit PR firms, media outlets, and industry conferences, giving them insight into the professional world and current trends in public relations.

- Research Laboratories: The university provides access to research facilities where students can conduct studies related to communication and public relations, enhancing their analytical skills.

- Libraries and Resources: RMU’s library offers a wealth of resources, including access to databases, journals, and books specifically related to communication and public relations.

- Institute for Public Relations: The university has established connections with professional organizations, providing students with additional resources and networking opportunities.

These experiential learning components are designed to ensure that graduates are not only knowledgeable but also equipped with the practical skills necessary to excel in the field of public relations.

Choosing RMU for your BA in Communication Public Relations means stepping into a vibrant learning environment that prioritizes your growth and success in the industry.

Progression & Future Opportunities

Graduates of the BA in Communication Public Relations program at Robert Morris University are well-prepared to enter a dynamic job market, equipped with the skills and knowledge necessary for success in various communication roles. Typical job opportunities include Public Relations Specialist, Corporate Communications Manager, Social Media Strategist, and Event Coordinator. The program not only emphasizes practical experience but also fosters strong connections with industry professionals, enhancing your career prospects.

Here’s how Robert Morris University supports your journey toward a successful career in public relations:

- Career Services: The university offers dedicated career counseling, resume workshops, and interview preparation to help you stand out to potential employers.
- Employment Statistics: RMU boasts a strong employment rate for graduates, with many securing positions within six months of graduation. The average starting salary for graduates in this field is competitive, often exceeding $50,000 annually.
- University–Industry Partnerships: RMU has established partnerships with local businesses and organizations, providing students with internship opportunities and real-world experience that can lead to job placements.
- Accreditation: The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring that your degree holds value in the job market and meets high educational standards.
- Graduation Outcomes: Alumni of the program have gone on to work for reputable companies and organizations, showcasing the effectiveness of the education and training received at RMU.

Further Academic Progression: After completing your BA in Communication Public Relations, you may choose to further your studies by pursuing a Master’s degree in Communication, Marketing, or Public Relations. This advanced education can open doors to higher-level positions and specialized roles within the industry, allowing you to deepen your expertise and enhance your career trajectory. Additionally, RMU offers various graduate programs that can complement your undergraduate studies, providing a seamless transition into advanced learning.

Choosing RMU for your education in public relations is a step toward a bright and promising future in a field that is both exciting and impactful.