B.A Communication & Media Studies Major

4 Years On Campus Bachelors Program

Roger Williams University

Program Overview

The B.A. in Communication & Media Studies at Roger Williams University is designed for students who are passionate about understanding and shaping the world of communication in various media formats. This program is perfect for those looking to explore the dynamic fields of media, public relations, and digital communication while developing critical thinking and creative skills.

Curriculum Structure:

In the first year, students are introduced to the foundational concepts of communication through courses like "Introduction to Communication" and "Media Literacy." These classes provide a broad overview of communication theories and practices, setting the stage for deeper exploration in subsequent years.

During the second year, students delve into more specialized topics with courses such as "Interpersonal Communication" and "Digital Media Production." This year emphasizes practical skills and theoretical knowledge, allowing students to engage in hands-on projects that enhance their understanding of media production and interpersonal dynamics.

In the third year, students focus on advanced topics, including "Public Relations Principles" and "Media Ethics." This stage of the program encourages students to critically analyze media messages and develop strategic communication plans, preparing them for real-world challenges in the communication field.

In the final year, students cap off their education with courses like "Capstone in Communication" and "Advanced Media Studies." This year is dedicated to synthesizing their learning experiences, where students undertake a significant project that showcases their skills and prepares them for professional opportunities in the industry.

Focus Areas: Media Production, Public Relations, Digital Communication, Interpersonal Communication

Learning Outcomes: Critical Thinking, Media Literacy, Strategic Communication, Ethical Media Practices

Professional Alignment (Accreditation): The program is aligned with industry standards and practices, ensuring that students are well-prepared for the workforce.

Reputation (Employability Rankings): Roger Williams University consistently ranks highly in employability, with graduates finding success in various communication roles across industries.

Experiential Learning (Research, Projects, Internships etc.)

At Roger Williams University, the B.A. in Communication & Media Studies Major is designed to provide students with hands-on experiences that prepare them for the dynamic world of media and communication. Students engage in practical learning through various projects, internships, and state-of-the-art facilities that enhance their skills and knowledge. The program emphasizes real-world applications, allowing students to work collaboratively on projects that mirror industry standards.

Here are some key aspects of the experiential learning opportunities available in the Communication & Media Studies program:

- State-of-the-Art Facilities: Access to the Media Production Studio, equipped with professional-grade cameras, lighting, and sound equipment, allows students to create high-quality media content.
- Digital Tools: Students utilize industry-standard software such as Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) for graphic design, video editing, and multimedia production.
- Group Projects: Collaborative projects are a core component of the curriculum, encouraging teamwork and communication skills essential for success in the field.
- Internships: The program offers internship opportunities with local media outlets, non-profits, and businesses, providing students with valuable real-world experience and networking opportunities.
- Field Trips: Students participate in field trips to media organizations, film festivals, and communication conferences, gaining insights into industry practices and trends.
- Research Laboratories: The university provides access to research labs where students can conduct studies on media effects, communication strategies, and audience analysis.
- Libraries and Resources: The university’s library offers extensive resources, including access to academic journals, media archives, and databases that support research and project work.
- Communication Institute: The Roger Williams University Communication Institute serves as a hub for student engagement, offering workshops, guest lectures, and networking events with industry professionals.

These experiential learning opportunities not only enhance your academic experience but also equip you with the skills and connections needed to thrive in the communication and media landscape.

Choosing to study Communication & Media Studies at RWU means you’re not just learning in a classroom; you’re actively preparing for your future career. I encourage you to apply and take the next step toward an exciting and fulfilling journey in this vibrant field!

Progression & Future Opportunities

Choosing to major in B.A. Communication & Media Studies at Roger Williams University opens the door to a variety of exciting career paths. Graduates from this program often find themselves in roles such as Public Relations Specialist, Social Media Manager, and Content Strategist, equipped with the skills to thrive in today’s dynamic media landscape. The program not only prepares you for immediate employment but also lays a strong foundation for future growth in the field:

- University Services: The Career Development Center offers personalized career counseling, resume workshops, and networking events to connect you with industry professionals. Additionally, the Media Production Center provides hands-on experience with state-of-the-art equipment and technology.

- Employment Stats and Salary Figures: According to recent data, over 90% of graduates from the Communication & Media Studies program secure employment within six months of graduation, with starting salaries averaging around $45,000 annually.

- University–Industry Partnerships: Roger Williams University has established partnerships with local media outlets, advertising agencies, and non-profits, providing students with internship opportunities that enhance their practical experience and professional network.

- Long-term Accreditation Value: The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that the education you receive meets high standards recognized by employers.

- Graduation Outcomes: Alumni have gone on to work for prestigious organizations such as NBC, The Boston Globe, and various marketing firms, showcasing the program's strong reputation in the industry.

Further Academic Progression: After completing your B.A. in Communication & Media Studies, you may choose to further your education by pursuing a Master’s degree in Communication, Media Studies, or even an MBA with a focus on marketing. This advanced study can deepen your expertise and open even more doors in leadership roles within the media and communication sectors.

By choosing Roger Williams University, you’re not just earning a degree; you’re investing in a future filled with opportunities and growth in a vibrant field.