The Temerlin Advertising Institute's Creative specialization prepares students for careers in art direction or copywriting. Admission to the program is selective and based upon a faculty panel's evaluation of an application used to assess a student's creative ability and potential. This screening process improves the quality of the experience each student receives in creative courses and helps ensure that the quality of work produced by students is of the highest caliber and competitive by industry standards.

The Temerlin Advertising Institute s Digital Media Strategy specialization will prepare students to enter the world of advertising and marketing as digital producers, digital strategists, content managers, and media specialists. Marketing in the digital age means understanding when and where to communicate to consumers when they are going to be most receptive to your message and encourage them to share the messages. Students admitted to the specialization will learn to maximize consumers engagement with marketing messages using paid, owned and earned media to achieve this goal.

The Temerlin Advertising Institute s program in Strategic Brand Management prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, as well as in new business development. The specialization covers approaches to management in advertising agencies and on the client-side.