BA Media and Communication

4 Years On Campus Bachelors Program

St John Fisher College

Program Overview

The BA Media and Communication program at St. John Fisher College is designed for students who are passionate about storytelling and media's role in society. This dynamic program combines theoretical knowledge with practical skills, preparing students for a variety of careers in media, communication, and related fields.

Curriculum Structure

In the first year, students will lay a solid foundation in media studies with courses such as "Introduction to Media Studies" and "Communication Theory." These courses introduce the fundamental concepts of media and communication, helping students understand the impact of media on culture and society.

During the second year, students delve deeper into the practical aspects of media production with courses like "Digital Media Production" and "Media Writing." This year emphasizes hands-on experience, allowing students to develop their skills in creating compelling content across various platforms.

In the third year, students focus on specialized topics with courses such as "Media Ethics" and "Public Relations." This year encourages critical thinking about the ethical implications of media practices and equips students with the tools to effectively manage communication in diverse contexts.

In the final year, students engage in advanced studies with courses like "Capstone Project in Media and Communication" and "Media Research Methods." This culminating experience allows students to apply their knowledge and skills in a real-world setting, preparing them for successful careers in the media landscape.

Focus Areas: Digital Media, Public Relations, Media Ethics, Content Creation

Learning Outcomes: Critical thinking, Media Production Skills, Ethical Communication, Research Proficiency

Professional Alignment (Accreditation): The program is aligned with industry standards and practices, ensuring that students are well-prepared for the workforce.

Reputation (Employability Rankings): St. John Fisher College is recognized for its strong employability rankings, reflecting the high demand for graduates in the media and communication fields.

Experiential Learning (Research, Projects, Internships etc.)

At St. John Fisher College, the BA in Media and Communication program is designed to immerse students in hands-on experiences that prepare them for the dynamic world of media. With access to state-of-the-art facilities and cutting-edge tools, students can develop practical skills that are essential for success in the industry. The program emphasizes experiential learning through various opportunities, including collaborative projects, internships, and the use of industry-standard software.

Here’s how you can expect to engage in experiential learning as a Media and Communication major:

- State-of-the-Art Facilities: Access to the Media and Communication Center, which includes professional-grade studios for video and audio production.
- Industry-Standard Software: Gain proficiency in software such as Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Final Cut Pro, which are essential for media production.
- Collaborative Projects: Work on group projects that simulate real-world media campaigns, allowing you to collaborate with peers and develop teamwork skills.
- Internship Opportunities: Benefit from internship placements with local media organizations, providing you with valuable industry experience and networking opportunities.
- Field Trips: Participate in field trips to media companies and events, giving you insights into the industry and the chance to meet professionals.
- Research Laboratories: Utilize dedicated labs for research and media production, where you can experiment with new technologies and techniques.
- Access to Libraries and Resources: Take advantage of the college’s extensive library resources, including databases and archives relevant to media studies.
- Guest Lectures and Workshops: Attend workshops and lectures by industry professionals, enhancing your learning experience and providing real-world insights.

These opportunities not only enhance your academic experience but also equip you with the skills and knowledge needed to thrive in the media landscape. If you’re ready to take the next step in your education and career, consider applying to the BA in Media and Communication program at St. John Fisher College.

Progression & Future Opportunities

Graduates of the BA Media and Communication program at St. John Fisher College are well-prepared to enter a dynamic job market, equipped with the skills and knowledge needed to thrive in various media-related fields. Typical job roles include:

- Media Planner
- Public Relations Specialist
- Social Media Manager
- Content Strategist

This program not only provides a solid foundation in media theory and practice but also opens doors to numerous career opportunities:

- University Services to Support Employment:
- The Career Center offers personalized career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Networking events and job fairs connect students with industry professionals and potential employers.
- Access to internships through the university’s extensive network of local and national media organizations.

- Employment Stats and Salary Figures:
- According to recent data, over 90% of graduates from the Media and Communication program find employment within six months of graduation.
- The average starting salary for graduates in this field is around $45,000, with potential for growth as you gain experience.

- University–Industry Partnerships:
- St. John Fisher College has established partnerships with local media outlets, advertising agencies, and public relations firms, providing students with real-world experience and job placement opportunities.

- Long-Term Accreditation Value:
- The program is accredited by the Middle States Commission on Higher Education, ensuring that your degree holds value in the job market and meets high educational standards.

- Graduation Outcomes:
- Graduates have gone on to work for reputable companies such as NBC, ESPN, and various marketing firms, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing the BA Media and Communication, you may choose to further your studies by pursuing a Master’s degree in areas such as Communication, Media Studies, or Public Relations. This advanced education can enhance your expertise and open up even more career opportunities, including roles in management, academia, or specialized fields within media and communication. St. John Fisher College also offers graduate programs that can seamlessly build on your undergraduate experience, allowing you to continue your academic journey with ease.