Advertising BA with Media Planning Concentration

4 Years On Campus Bachelors Program

Temple University

Program Overview

The BA in Advertising in Media Planning at Temple University is designed for creative thinkers who are passionate about the dynamic world of advertising and media. This program equips students with the skills to develop effective media strategies, making it an ideal fit for those looking to thrive in a fast-paced, innovative environment.

Curriculum Structure:

In the first year, students will lay a solid foundation in advertising principles through courses like "Introduction to Advertising" and "Media Planning Fundamentals." These classes introduce the basics of the advertising industry, including the role of media in communication and the importance of audience analysis.

During the second year, students delve deeper into the intricacies of media planning with courses such as "Digital Media Strategies" and "Consumer Behavior." Here, they will learn how to analyze consumer insights and develop targeted media campaigns that resonate with specific audiences, enhancing their strategic thinking and analytical skills.

In the third year, the focus shifts to practical application with courses like "Media Buying" and "Advertising Research." Students will gain hands-on experience in negotiating media buys and conducting research to inform their advertising strategies, preparing them for real-world challenges in the industry.

In the final year, students will refine their expertise through advanced courses such as "Integrated Marketing Communications" and "Capstone in Advertising." This year emphasizes the integration of various media channels and culminates in a capstone project that showcases their comprehensive understanding of advertising and media planning.

Focus Areas: Digital Media, Consumer Insights, Media Strategy

Learning Outcomes: Strategic Media Planning, Audience Analysis, Campaign Development

Professional Alignment (Accreditation): Accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)

Reputation (Employability Rankings): Temple University consistently ranks highly in employability, with a strong reputation in the field of advertising and communications, as noted by QS World University Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Temple University, the BA in Advertising with a focus on Media Planning offers students a dynamic and hands-on learning experience that prepares them for the fast-paced world of advertising. Students gain practical skills through a variety of engaging projects, internships, and access to state-of-the-art facilities. The program emphasizes real-world applications, allowing students to work collaboratively on campaigns and utilize industry-standard tools.

Here’s how you can expect to engage in experiential learning throughout your studies:

- Internships: Temple’s strong connections with local and national advertising agencies provide students with valuable internship opportunities, allowing you to gain firsthand experience in the field.
- Group Projects: Collaborate with peers on real client projects, simulating the collaborative environment of the advertising industry.
- Digital Tools: Gain proficiency in industry-standard software such as Adobe Creative Suite, Google Analytics, and various social media management platforms, which are essential for modern media planning.
- Field Trips: Participate in visits to advertising agencies and media companies, giving you insight into the industry and networking opportunities with professionals.
- Research Laboratories: Access dedicated spaces for research and creative projects, where you can experiment with new ideas and strategies in advertising.
- Libraries and Resources: Utilize Temple’s extensive library system, which includes resources specifically for advertising and media studies, ensuring you have access to the latest research and trends.
- Institute for Media and Entertainment: Engage with the Institute, which offers workshops, guest lectures, and networking events with industry leaders.

Progression & Future Opportunities

Choosing to pursue a BA in Advertising with a focus on Media Planning at Temple University opens the door to a dynamic career in a rapidly evolving industry. Graduates from this program often find themselves in exciting roles such as Media Planner, Brand Strategist, Digital Marketing Specialist, and Advertising Account Manager. The skills and knowledge gained here will prepare you for a successful career in advertising and media.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: Temple offers robust career services, including resume workshops, interview preparation, and networking events specifically tailored for advertising students. The Fox School of Business also provides access to industry-specific career fairs.

- Employment Stats and Salary Figures: According to recent data, over 90% of graduates from the Fox School of Business find employment within six months of graduation, with starting salaries averaging around $50,000, depending on the role and location.

- University–Industry Partnerships: Temple has established partnerships with leading advertising agencies and media companies, such as Comcast and Omnicom Group, providing students with internship opportunities and real-world project experiences.

- Long-term Accreditation Value: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds significant value in the job market and meets high educational standards.

- Graduation Outcomes: Alumni of the program have gone on to work for top firms and have reported high levels of job satisfaction, often advancing to leadership positions within a few years of graduation.

Further Academic Progression: After completing your BA in Advertising, you may choose to further your studies by pursuing a Master’s degree in Advertising, Marketing, or Business Administration. Temple also offers specialized graduate programs that can enhance your expertise in areas like Digital Marketing or Brand Management, allowing you to deepen your knowledge and expand your career opportunities even further.