BA Advertising in Art Direction

With a Bachelor s Degree in Advertising with a Concentration in Art Direction, students will develop hand-on skills in creating both digital and traditional advertising. This program develops students conceptual, verbal and visual skills while also trying to effectively educate them about social media, campaigns, TV storyboards, website and more. Students will implement composition, design, illustration, photography and typography to create power, portfolio-level work. Students will also leverage all appropriate and available media to solve challenges posted by clients.