BA Advertising

4 Years On Campus Bachelors Program

Texas Tech University

Program Overview

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.

Program Key Stats

$53444 (Annual cost)



63 %

Eligibility Criteria

2.8
33
80

1180
6.5
79

Additional Information & Requirements

Career Options

  • Advertising
  • Promotions and Marketing Managers
  • Market Research Analyst
  • Sales Manager

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