Analyzing communication problems and needs, communication designers are able to visualize messages, ideas and feelings in concise, effective and visually satisfying ways. Communication design informs, identifies, clarifies, entertains, or persuades the public or a specific audience through a design plan that may involve the development of a communication system, such as a corporate identity program (logo, website, stationery, annual reports, brochures, etc.). Whether to persuade, inform, educate or express a message to the intended user, the communication designer s solutions may stand alone or may work within a larger system of communication experiences. For example, consider a hospital s web page, its printed publication, the signage directory or the hallway kiosk. Such boundary blurring interactivity requires content changes in response to the user needs, host or outside circumstances.



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