1. University of Houston
  2. Program
  3. Bachelors
  4. BA Advertising

BA Advertising

4 Years On Campus Bachelors Program

University of Houston

Program Overview

The degree provides basic knowledge, skills and ethical considerations to prepare students for entry into advertising careers. Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for advertising careers.

Program Key Stats

$26568 (Annual cost)



59 %

Eligibility Criteria

3
30
70

1170
6.5
79

Additional Information & Requirements

High School transcript, official secondary school/high school academic records, TOEFL ibt of 79/ IELTS 6.5, SAT I of 1100/ ACT of 24

Career Options

  • Careers in account management and digital strategist to copywriting
  • media planning
  • and corporate marketing

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