B.A Communication and Media Studies

4 Years On Campus Bachelors Program

University of Mary Hardin Baylor

Program Overview

The B.A. in Communication and Media Studies at the University of Mary Hardin-Baylor is designed for students who are passionate about storytelling, media production, and the impact of communication in society. This program equips students with the skills to navigate the dynamic world of media and communication, preparing them for diverse careers in journalism, public relations, and digital media.

Curriculum Structure:

In the first year, students will lay a solid foundation in communication principles through courses like "Introduction to Communication" and "Media Literacy." These classes introduce essential concepts and critical thinking skills, allowing students to explore the role of communication in everyday life and the media landscape.

During the second year, students delve deeper into specialized topics with courses such as "Interpersonal Communication" and "Introduction to Media Production." This year emphasizes practical skills and theoretical knowledge, enabling students to understand the nuances of personal communication and the technical aspects of media creation.

In the third year, students focus on advanced studies with courses like "Public Relations Principles" and "Digital Media Strategies." This stage of the program encourages students to apply their knowledge in real-world scenarios, developing strategic communication plans and mastering digital platforms.

In the final year, students engage in capstone projects and internships, taking courses such as "Communication Research Methods" and "Media Ethics." This hands-on experience allows students to synthesize their learning, conduct research, and navigate ethical dilemmas in the media industry, preparing them for successful careers post-graduation.

Focus Areas: Media Production, Public Relations, Digital Communication

Learning Outcomes: Critical Thinking, Effective Communication, Media Literacy

Professional Alignment (Accreditation): The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

Reputation (Employability Rankings): The University of Mary Hardin-Baylor consistently ranks well in employability, with a strong network of alumni and industry connections that enhance job placement opportunities for graduates.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Mary Hardin-Baylor, the B.A. in Communication and Media Studies is designed to provide students with hands-on experiences that prepare them for the dynamic world of media and communication. Our program emphasizes practical skills through various facilities and tools that enhance learning and creativity. Students have access to state-of-the-art technology and resources that foster collaboration and innovation, ensuring they are well-equipped for their future careers.

Here are some key aspects of experiential learning within the program:

- Digital Media Lab: Equipped with the latest software for video editing, graphic design, and audio production, allowing students to create professional-quality projects.
- Broadcast Studio: A fully functional studio where students can gain experience in radio and television production, including hands-on training in camera operation and sound engineering.
- Internship Opportunities: Students are encouraged to participate in internships with local media outlets, non-profits, and businesses, providing real-world experience and networking opportunities.
- Group Projects: Collaborative assignments that simulate real-world media campaigns, helping students develop teamwork and project management skills.
- Field Trips: Regular excursions to media companies, film festivals, and communication conferences, offering insights into industry practices and trends.
- Research Laboratories: Designated spaces for students to conduct research on communication theories and media effects, fostering critical thinking and analytical skills.
- Access to Libraries: Comprehensive resources, including databases and archives, to support research and project development.
- Communication Institute: A dedicated center that hosts workshops, guest speakers, and events, connecting students with industry professionals.

These experiential learning opportunities not only enhance your academic journey but also prepare you for a successful career in communication and media. If you're ready to take the next step in your education, consider applying to the B.A. Communication and Media Studies program at UMHB.

Progression & Future Opportunities

The B.A. in Communication and Media Studies at the University of Mary Hardin-Baylor prepares students for a dynamic career landscape, equipping them with essential skills in communication, media production, and critical thinking. Graduates often find themselves in exciting roles such as Public Relations Specialist, Social Media Manager, and Content Strategist. With a strong foundation in both theory and practical application, students are well-prepared to thrive in various industries:

- University Services: The Career Services office offers personalized career counseling, resume workshops, and interview preparation to help students secure internships and job placements. Additionally, the Media Studies department provides hands-on experience through state-of-the-art facilities and equipment.

- Employment Stats and Salary Figures: According to recent data, graduates in communication fields have a high employment rate, with many securing jobs within six months of graduation. The average starting salary for communication graduates is around $45,000, with potential for growth as experience increases.

- University–Industry Partnerships: UMHB has established partnerships with local businesses and media organizations, providing students with internship opportunities and real-world experience that enhances their resumes and professional networks.

- Long-term Accreditation Value: The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring that the education you receive meets high standards and is recognized nationally.

- Graduation Outcomes: Over 90% of graduates from the Communication and Media Studies program report being employed or continuing their education within six months of graduation, showcasing the program's effectiveness in preparing students for the workforce.

Further Academic Progression: After completing the B.A. in Communication and Media Studies, students have several options for further studies. They can pursue a Master’s degree in Communication, Media Studies, or related fields, which can open doors to advanced positions in academia, research, or specialized areas of media. Additionally, students may consider certifications in digital marketing, public relations, or media production to enhance their skill set and marketability in the job market.

Choosing to study at UMHB not only sets you on a path to a rewarding career but also provides a solid foundation for lifelong learning and professional development.