Communication, Journalism, and Electronic Media, B.S.

4 Years On Campus Bachelors Program

University of Tennessee

Program Overview

The Bachelor of Science in Communication Journalism and Electronic Media at the University of Tennessee is designed for students who are passionate about storytelling and media production. This program equips students with the skills needed to thrive in various communication fields, blending theoretical knowledge with practical experience in journalism, digital media, and broadcasting.

Curriculum Structure

In the first year, students will lay a solid foundation in communication principles through courses like "Introduction to Communication" and "Media Literacy." These classes introduce essential concepts and critical thinking skills, preparing students for more specialized studies in the following years.

During the second year, students delve deeper into the world of journalism and media production with courses such as "Reporting and Writing for the Media" and "Digital Media Production." This year emphasizes hands-on experience, allowing students to develop their writing, reporting, and multimedia skills through practical assignments and projects.

In the third year, students focus on advanced topics in communication, including "Broadcast Journalism" and "Media Ethics." This stage of the program encourages students to refine their storytelling techniques and understand the ethical implications of their work, preparing them for real-world challenges in the media landscape.

In the final year, students engage in capstone projects and internships, taking courses like "Advanced Media Production" and "Strategic Communication." This year is crucial for applying their knowledge in professional settings, building a portfolio that showcases their skills and creativity to potential employers.

Focus Areas: Journalism, Digital Media, Broadcasting, Strategic Communication

Learning Outcomes: Critical thinking, effective communication, multimedia storytelling, ethical media practices

Professional Alignment (Accreditation): The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring high educational standards.

Reputation (Employability Rankings): The University of Tennessee consistently ranks well in employability, with graduates finding success in various media roles, as highlighted by QS World University Rankings and other reputable sources.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Tennessee, the BS in Communication Journalism and Electronic Media program is designed to provide students with hands-on experience that prepares them for the dynamic world of media and communication. Students have access to state-of-the-art facilities and cutting-edge tools that enhance their learning and practical skills. The program emphasizes experiential learning through various projects, internships, and collaborative opportunities, ensuring that graduates are well-equipped for their careers.

Here are some key aspects of experiential learning in the program:

- Media Production Facilities: Students can utilize the College of Communication and Information’s advanced studios and labs, including the Digital Media Center, which features high-definition video production equipment and editing suites.

- Software Proficiency: The curriculum includes training in industry-standard software such as Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Avid Media Composer, allowing students to develop essential technical skills.

- Group Projects: Collaborative projects are a core component of the program, where students work in teams to create multimedia content, fostering teamwork and communication skills.

- Internship Opportunities: The program encourages students to gain real-world experience through internships with local media outlets, advertising agencies, and non-profit organizations, providing invaluable networking opportunities.

- Field Trips: Students often participate in field trips to media organizations, conferences, and workshops, giving them insights into the industry and exposure to professionals in the field.

- Research Laboratories: The program offers access to research labs where students can engage in projects that explore the impact of media on society, enhancing their analytical and critical thinking skills.

- Libraries and Resources: The University of Tennessee boasts extensive library resources, including the Communications and Information Library, which provides access to a wealth of academic journals, databases, and media archives.

- Student Media Organizations: Students can join various student-run media organizations, such as the Daily Beacon (the student newspaper) and UTTV (the student television station), allowing them to gain practical experience in journalism and broadcasting.

Progression & Future Opportunities

The Bachelor of Science in Communication, Journalism, and Electronic Media at the University of Tennessee prepares students for a dynamic career in media and communication. Graduates often find themselves in exciting roles such as multimedia journalist, public relations specialist, and digital content manager. With a strong foundation in both theory and practical skills, students are well-equipped to thrive in a rapidly evolving industry:

- University Services: The College of Communication and Information offers dedicated career services, including resume workshops, interview preparation, and networking events with industry professionals.
- Employment Stats and Salary Figures: According to recent data, over 90% of graduates secure employment within six months of graduation, with starting salaries averaging around $40,000 to $50,000, depending on the role and location.
- University–Industry Partnerships: The university has established partnerships with leading media organizations, such as WBIR-TV and the Knoxville News Sentinel, providing students with internship opportunities and real-world experience.
- Long-term Accreditation Value: The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that the education you receive meets high standards recognized by employers.
- Graduation Outcomes: Alumni have gone on to work for major companies like CNN, NPR, and various local news stations, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing the BS in Communication, Journalism, and Electronic Media, students have the option to pursue advanced degrees such as a Master’s in Communication or Journalism. This can further enhance their expertise and open doors to higher-level positions in academia, research, or specialized fields within the media industry. Additionally, students may consider certifications in digital media or public relations to further bolster their credentials and marketability.