BA / BS Communications - Strategic Public Relations

Join the next generation of communications leaders who  create meaningful content for diverse audiences and media platforms. You’ll publish stories in our student-run newspaper and magazine, operate the camera in our campus TV studio or write about the latest news in public relations. Study with faculty who bring decades of experience and incorporate the latest technology in their instruction. You’ll be prepared for careers in one of four concentrations: Broadcast Journalism, Print Journalism, Public relations or Emerging Media. 

The Public Relations Concentration provides the student with the education and skill to help organizations build goodwill and long-term relationships with their publics. The student will learn to manage organizational crisis, how to write effective press releases, and build long-lasting organizational relationships with the community.