BA in Public Relations

Public relations is the planning and implementation of strategic communication that attempts to improve the relationship between individuals, organizations and/or companies with key constituencies. From the sidelines to the runaway, big events to corporate headquarters, every business needs a public relations professional. LSU public relations program focuses on strategic planning and problem solving. If you are thinking about PR, you will want to build good writing skills, understand the inner-workings of various forms of media, and be a good public speaker. The best professionals in this field move easily from writing a news release to planning a product launch to damage control in the media. They aim to expose students to as many different public relations scenarios as possible while in school.