1. University of Northwestern St Paul
  2. Program
  3. Bachelors
  4. Bachelor of Public Relations

Bachelor of Public Relations

3 Years On Campus Bachelors Program

University of Northwestern St Paul

Program Overview

The Public Relations major is designed to prepare students for careers in the dynamic field of public relations. Career opportunities include media relations specialist, event planner/manager, press secretary, promotions manager, social media specialist, communications specialist, information officer, development director, fundraiser, and marketing manager.The major emphasizes using a broad range of tactics to build goodwill with a business or organization's stakeholders. Students learn to conduct market research, analyze audiences, think strategically, identify publicity opportunities, and write and speak persuasively. Through course-embedded, real-world service-learning projects; informational interviews; and required internships, students begin development of a professional network. For students interested in studying abroad, fall semester of the junior year usually works best. The degree is granted upon completion of credits specified on pages 47--48 (40 credits must be in 3000- or 4000-level courses).

Program Key Stats

$33460
Rolling


77 %

Eligibility Criteria

2.5
35
80

940
6

Additional Information & Requirements

B.A. option requires achieving 1002-level competency in an approved foreign language.

Career Options

  • Campaign marketing and fundraising
  • Press secretary
  • Fund development
  • Community affairs
  • Employee or member relations

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