BS in Communication in Public Relations

Public relations involves effective management of an organization s relationships with various publics, such as employees, community, investors, consumers/customers, the media, etc. Public relations has evolved over recent decades to include not only what organizations say, but also what organizations do. Graduates in public relations are expected to contribute to the strategic decision-making and policy-making of organizations. Public relations practitioners conduct research to better understand organizations target audiences. They plan ways for their organizations to respond more effectively to their publics, implement communications strategies, and evaluate the effectiveness of those strategies. The professional practice of public relations results in win-win relationships between an organization and its important publics, ultimately helping interdependent elements of a democratic society work more effectively together.