1. Carson Newman University
  2. Program
  3. Bachelors
  4. BA in Communication with emphasis in Advertising and Public Relations

BA in Communication with emphasis in Advertising and Public Relations

4 Years On Campus Bachelors Program

Carson Newman University

Program Overview

Understanding objectives and strategies that shape the communication delivered to different types of publics is the goal of the emphasis in Advertising/Public Relations. Students are prepared to analyze, construct, manage and consume advertising and public relations messages using a wide variety of media. Public relations students study how organizations strategically communicate to audiences through publications and videos, crisis management, media relations, special events planning, building brand identity and product value, and communicating with stockholders, clients or donors. Students also have the opportunity to coordinate and direct advertising and promotional campaigns.

Program Key Stats

$41944 (Annual cost)



63 %

Eligibility Criteria

2.8
33
75

1120
6.5
79

Additional Information & Requirements

Application for Admission;Submit $100.00 Application Fee;Official Transcripts from high school or secondary school;Standardized Test Scores -- ACT or SAT test scores;Confirmation of Financial Support;Official bank statement proving appropriate funding;I-20 Application; Photo copy of passport photo and information page; Housing Application (if living off campus, complete the Off-Campus Living Form); Immunization Form (with appropriate immunization records); Biographical Form.

Career Options

  • Business Professionals
  • Entrepreneurs
  • Health and Human Services Workers
  • Government Officials
  • Nonprofit Organization Leaders
  • Human Resources Managers

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