BA Mass Communication Strategic Communication Emphasis

4 Years On Campus Bachelors Program

University of Arkansas at Little Rock

Program Overview

The School of Mass Communication (SMC) combines the strengths of courses in radio, television, film, new media, and journalism to provide students with exposure to a broad spectrum of media studies needed in today s information world. Students may receive a degree in Mass Communication with an emphasis in either Journalism, Strategic Communication, Media Production and Design, or Mass Media. If choosing the Media Production and Design emphasis, students must select either the Motion Picture option or the Media Production option. The School also offers students a variety of mass communication minors.

Program Key Stats

$23493 (Annual cost)



61 %

Eligibility Criteria

2.5
24
60

960
6.5
71

Additional Information & Requirements

Career Options

  • Sound Engineer
  • Film Director
  • Public Relations Officer
  • Sound Mixer and Sound Recorder
  • Special Correspondent

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