Bachelor of Arts in Communication

4 Years On Campus Bachelors Program

University of Missouri St Louis

Program Overview

The BA in Communication at the University of Missouri St. Louis is designed for students who are passionate about understanding and shaping the way we communicate in various contexts. This program is perfect for those looking to explore diverse communication strategies, media, and technologies while preparing for a dynamic career in fields such as public relations, journalism, and corporate communication.

Curriculum Structure:

In the first year, students will lay a solid foundation in communication principles through courses like "Introduction to Communication" and "Public Speaking." These classes will help students develop essential skills in effective communication, critical thinking, and audience analysis, setting the stage for more advanced studies.

During the second year, students delve deeper into specialized topics with courses such as "Interpersonal Communication" and "Media and Society." This year emphasizes understanding the role of communication in personal relationships and the impact of media on public perception, allowing students to critically analyze communication practices in various contexts.

In the third year, students can choose from a range of electives, including "Digital Communication" and "Persuasion." This year focuses on the evolving landscape of communication technologies and the art of persuasion, equipping students with the skills to craft compelling messages across different platforms.

In the final year, students will engage in capstone projects and advanced courses like "Communication Research Methods" and "Strategic Communication." This culminating experience allows students to apply their knowledge in real-world scenarios, preparing them for successful careers in communication.

Focus Areas: Public Relations, Media Studies, Digital Communication, Interpersonal Communication

Learning Outcomes: Effective communication skills, Critical thinking, Media literacy, Research proficiency, Strategic messaging

Professional Alignment (Accreditation): The program is accredited by the Higher Learning Commission, ensuring that it meets high educational standards.

Reputation (Employability Rankings): The University of Missouri St. Louis consistently ranks well in employability, with a strong focus on preparing students for the workforce through practical experiences and internships.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Missouri-St. Louis, the BA in Communication program is designed to provide students with hands-on experiences that translate classroom knowledge into real-world skills. Students have access to state-of-the-art facilities and tools that enhance their learning and prepare them for successful careers in various communication fields. The program emphasizes experiential learning through collaborative projects, internships, and the use of advanced technology.

Here are some key components of the experiential learning opportunities available to Communication students at UMSL:

- Internships: Students are encouraged to participate in internships with local businesses, non-profits, and media organizations, allowing them to gain valuable work experience and build professional networks.

- Group Projects: Collaborative projects are a staple of the curriculum, fostering teamwork and communication skills essential for success in the workplace.

- Digital Tools: Students have access to industry-standard software such as Adobe Creative Suite for graphic design and video editing, as well as social media management tools to enhance their digital communication skills.

- Field Trips: The program includes field trips to local media outlets, communication agencies, and corporate offices, providing students with insights into the industry and networking opportunities.

- Research Laboratories: UMSL features dedicated spaces for research in communication, where students can engage in projects that explore various aspects of media, communication theory, and public relations.

- Libraries and Resources: The UMSL library offers extensive resources, including databases, journals, and books specific to communication studies, ensuring students have access to the latest research and information.

- Communication Institute: The university hosts the Communication Institute, which provides additional resources, workshops, and events that enhance students' learning experiences and professional development.

Progression & Future Opportunities

The BA in Communication at the University of Missouri St. Louis prepares students for a dynamic range of career opportunities in various fields. Graduates often find themselves in roles such as Public Relations Specialist, Marketing Coordinator, and Corporate Communications Manager. With a strong foundation in communication theory and practical skills, students are well-equipped to thrive in today’s competitive job market:

- University Services: UMSL offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: According to recent data, over 90% of UMSL graduates secure employment within six months of graduation, with starting salaries averaging around $45,000 annually for communication majors.
- University–Industry Partnerships: UMSL has established partnerships with local businesses and organizations, providing students with internship opportunities and real-world experience that enhances their employability.
- Long-term Accreditation Value: The program is accredited by the Higher Learning Commission, ensuring that the education you receive meets high standards and is recognized by employers.
- Graduation Outcomes: Alumni of the program have gone on to work for reputable companies such as Anheuser-Busch, Express Scripts, and the St. Louis Post-Dispatch, showcasing the program's strong reputation in the industry.

Further Academic Progression: After completing the BA in Communication, students have the option to pursue advanced degrees such as a Master’s in Communication, Public Relations, or Business Administration. This further education can open doors to higher-level positions and specialized roles in the communication field, enhancing both career prospects and earning potential.