Introduction to BtoB marketing

50 Hours On Campus Certificate Program

National Conservatory of Arts and Crafts

Program Overview

This course lays the foundations for understanding the specificities of B2B marketing which include ecosystems, purchasing paths, decision-making processes within companies. It will discuss the role of each department in the marketing and sales process. The course will also address the transformation induced by digital tools.

Program Key Stats

Rolling


Eligibility Criteria


Additional Information & Requirements

Career Options

  • Educator
  • Marketing Manager
  • Marketing Coordinator
  • Account Manager
  • Marketing Specialist

Introduction to BtoB marketing

50 Hours On Campus Certificate Program

National Conservatory of Arts and Crafts

Program Overview

This course lays the foundations for understanding the specificities of B2B marketing which include ecosystems, purchasing paths, decision-making processes within companies. It will discuss the role of each department in the marketing and sales process. The course will also address the transformation induced by digital tools.

Program Key Stats

Rolling


Eligibility Criteria


Additional Information & Requirements

Career Options

  • Educator
  • Marketing Manager
  • Marketing Coordinator
  • Account Manager
  • Marketing Specialist

Introduction to BtoB marketing

50 Hours On Campus Certificate Program

National Conservatory of Arts and Crafts

Program Overview

This course lays the foundations for understanding the specificities of B2B marketing which include ecosystems, purchasing paths, decision-making processes within companies. It will discuss the role of each department in the marketing and sales process. The course will also address the transformation induced by digital tools.

Program Key Stats

Rolling


Eligibility Criteria


Additional Information & Requirements

Career Options

  • Educator
  • Marketing Manager
  • Marketing Coordinator
  • Account Manager
  • Marketing Specialist

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