Marketing in a Business to Business

40 Hours On Campus Certificate Program

National Conservatory of Arts and Crafts

Program Overview

This course aims to understand the specificities of business-to-business (B2B) marketing. It lays the groundwork for understanding buying journeys and the decision-making process within companies that buy from other companies and the influence of the ecosystem around them.

Program Key Stats

Rolling


Eligibility Criteria


Additional Information & Requirements

Career Options

  • Educator
  • Marketing Manager
  • Marketing Coordinator
  • Account Manager
  • Marketing Specialist

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