1. Elizabethtown College
  2. Program
  3. Certificate
  4. Content Marketing

Content Marketing

3 Hours On Campus Certificate Program

Elizabethtown College

Program Overview

This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

Program Key Stats

$109
Rolling


73 %

Eligibility Criteria


61
6
61

Career Options

  • Content Specialist
  • Content Editor
  • or Content Marketing Manager

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