Business Graduate Certificate: Marketing

For managers and practitioners involved in charting the direction of an organization and contributing to product-market decisions that create and sustain competitive advantage and impact on long-term organizational performance. The program is designed to build skills in defining an organization’s business, identifying organizational opportunities, formulating strategy in product pricing, distribution and promotions, and developing reformulation and recovery strategies.

For a certificate in marketing, students must complete a total of nine courses, or 18 credits.