1. Elizabethtown College
  2. Program
  3. Certificate
  4. Digital Marketing Strategy

Digital Marketing Strategy

2 Hours On Campus Certificate Program

Elizabethtown College

Program Overview

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services.Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

Program Key Stats

$99
Rolling


73 %

Eligibility Criteria


61
6
61

Career Options

  • Market Research Analyst
  • Marketing Director
  • The job description of marketing directors can vary depending on the size of their employer
  • Marketing Manager
  • Business Development Manager
  • Public Relations Specialist
  • Education

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