1. Sonoma State University
  2. Program
  3. Certificate
  4. Advertising & Outreach Specialist

Advertising & Outreach Specialist

6 Months Online Certificate Program

Sonoma State University

Program Overview

Nearly every business uses some form of advertising to promote their products or services. Even in today's digital marketing arena, advertising professionals play a vital role in driving product awareness. This course will teach you how to create advertisements for print and digital media.Being successful in advertising requires more than just creative thinking, it requires research and project management skills. This course will also teach you how to couple creative and strategic thinking. You will learn how to analyze consumer motives, research markets, and use this data to plan and create advertisements.

Program Key Stats

Rolling


76 %

Eligibility Criteria


61
450
6
61

Additional Information & Requirements

Hardware Requirements:This course can be taken on either a PC or Mac.Software Requirements:PC: Windows 8 or later.Mac: macOS 10.6 or later.Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.Adobe Acrobat Reader.Software must be installed and fully operational before the course begins.

Career Options

  • Copywriter
  • Production coordinator
  • Art director
  • Event planner
  • Marketing coordinator
  • Creative director
  • Graphic designer
  • Account executive

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