Advanced Diploma in Marketing

2 Years On Campus Diploma Program

Malta College of Arts Science and Technology

Program Overview

The Advanced Diploma in Marketing at Malta College of Arts, Science and Technology is a great starting point if you’re looking to build real, practical skills in marketing—from digital campaigns and advertising to sales and customer engagement. It’s especially suited for students who want hands-on learning, as the course blends classroom knowledge with real industry exposure to help you understand how marketing works in the real world.

Curriculum Structure

Year 1

In your first year, you’ll get comfortable with the basics of marketing and how businesses communicate with customers. Through modules like Principles of Marketing, Advertising: An Introduction, and Communicating Effectively in the Marketing Environment, you’ll start to see how brands are built, how campaigns are created, and how businesses connect with their audience.

Year 2

In the second year, things become more practical and career-focused. You’ll study areas like Sales Management, Public Relations, and Customer Service in Marketing, while also exploring digital strategies and campaign planning. A key highlight is the apprenticeship placement, where you step into a real work environment and apply what you’ve learned—this is where everything starts to come together.

Focus Areas (in a string):

Digital Marketing, Sales, Advertising, Public Relations, Customer Engagement, Marketing Strategy

Learning Outcomes (in a string):

Build practical marketing knowledge, apply marketing tools in real scenarios, understand customer behaviour, develop communication and campaign planning skills

Professional Alignment (accreditation):

Recognised under Malta’s national education framework through MCAST’s self-accrediting status

Reputation (employability / outcomes):

Strong focus on employability through hands-on training and apprenticeship experience, helping students move confidently into entry-level marketing and business roles

Experiential Learning (Research, Projects, Internships etc.)

At the Malta College of Arts, Science and Technology, this programme is built around learning by doing. You won’t just study marketing concepts—you’ll actively apply them through real scenarios, projects, and workplace experience. From understanding how campaigns work to interacting with customers and analysing business strategies, the course is designed to help you develop practical, job-ready skills from day one.

What really sets this course apart is the apprenticeship-based approach, where part of your learning happens inside a real company. This means you gain industry exposure while still studying, making the transition into a marketing career much smoother:

Apprenticeship Placement: You’ll spend time working in a real organisation, gaining hands-on experience in marketing, sales, or customer engagement
Work-Based Learning (WBL): Practical training is embedded into your course, so you’re constantly applying what you learn in real business contexts
Campaign & Project Work: You’ll work on marketing-related assignments that mirror real campaigns—helping you understand how strategies are planned and executed
Communication & Client Skills: Strong focus on developing how you present ideas, interact with customers, and handle real business situations
Digital & Office Tools: Exposure to everyday tools used in marketing environments, supporting campaign work and business tasks
Collaborative Learning: Opportunities to work with classmates on projects, simulating teamwork in a professional setting
Learning Resources & Facilities: Access to libraries, study spaces, and academic support services that support both your coursework and practical learning

Progression & Future Opportunities

After completing this programme at Malta College of Arts, Science and Technology, you’ll be ready to step confidently into the marketing world with real, practical skills that employers actually look for. Because the course is strongly industry-focused, graduates don’t just understand marketing theory—they know how to apply it in real business settings from day one.

Most students move into entry-level roles such as Marketing Assistant, Digital Marketing Executive, Social Media Executive, Sales & Marketing Coordinator, Brand Assistant, or Customer Engagement Executive, depending on their interests and strengths.

Career Development Support:

The college’s career guidance services help you with CV writing, interview preparation, and finding your first job opportunities
The apprenticeship element of the course gives you real workplace experience, often making it easier to transition directly into employment
You’ll also get exposure to local companies and real business environments through work-based learning, helping you build industry confidence early
The qualification is part of Malta’s official education framework (MQF Level 4), which adds strong recognition and credibility to your profile
Overall, the course is designed to make you job-ready immediately after graduation, not just academically qualified

Graduate Outcomes:

Graduates typically move directly into junior marketing and business roles, supported by practical experience gained during the course. The strong focus on applied learning means students are comfortable working in real marketing environments from the start of their careers.

Further Academic Progression:

Once you complete this programme, you can continue your studies by moving into higher-level diplomas or bachelor’s degrees in Marketing, Business, Digital Marketing, or related fields. Many students choose to progress further to specialise and open doors to more senior roles or even postgraduate study in business and marketing.