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4 Years On Campus Dual-bachelors Program
Western Sydney University Parramatta
The Bachelor of Communication / Bachelor of Business at Western Sydney University is a four-year double degree that combines creative communication expertise with strong business knowledge. It is designed for students who want flexible career options across media, marketing, public relations, corporate communication, and management, where both strategic thinking and communication skills are essential.
Curriculum Structure
Year 1
In the first year, students build a foundation in both communication and business. You study core subjects such as Introduction to Communication, Media Cultures, and Business Foundations, which help you understand how media, organisations, and markets operate together in real-world contexts.
Year 2
In the second year, learning becomes more applied as you connect communication theory with business practice. Subjects like Digital Communication, Professional Writing, Marketing Principles, and Management Fundamentals help you develop practical skills through projects, case studies, and teamwork.
Year 3
In the third year, students begin deeper specialisation in their chosen communication and business areas. You may study subjects such as Campaign Strategy, Strategic Communication, Economics, and Business Analytics, gaining stronger analytical and industry-focused skills.
Year 4
In the final year, students complete advanced study along with a capstone project or industry placement. This includes applied learning in areas like Advertising, Public Relations, or Marketing, where you work on real-world communication and business challenges to prepare for professional employment.
Focus Areas
Advertising, Public Relations, Marketing, Digital Communication, Media Production, Business Management, Economics, Strategic Communication, Campaign Development, Industry Practice
Learning Outcomes
Graduates can develop communication strategies, analyse business environments, manage marketing campaigns, and solve complex organisational problems. They also gain strong skills in leadership, teamwork, digital communication, and strategic decision-making, making them adaptable across industries.
Professional Alignment (Accreditation)
The communication component is accredited by the Public Relations Institute of Australia and the Media Federation of Australia, while the business component is internationally recognised through AACSB accreditation, ensuring strong global industry relevance.
Reputation (Employability and Industry Links)
Western Sydney University is recognised for strong industry connections and career-focused learning. Graduates progress into roles across media, marketing, and business sectors, with opportunities in organisations such as ABC, News Corp Australia, Nine Network, Google, and global communication agencies, reflecting strong employability outcomes.
Experiential learning in the Bachelor of Communication / Bachelor of Business at Western Sydney University is focused on helping students build real industry confidence through practical, hands-on experience. Instead of only learning theory, students work on communication campaigns, business strategies, and digital media projects using professional tools and industry-style environments. The degree is designed to mirror real workplace settings, so students regularly collaborate in teams, respond to client-style briefs, and gain experience that directly connects to careers in media, marketing, and business.
Experiential learning: Students develop job-ready skills through internships, industry projects, and applied learning activities supported by modern facilities and professional tools:
Access to media production studios, editing suites, and digital content creation spaces for producing videos, journalism pieces, and communication campaigns
Use of Adobe Creative Cloud for graphic design, video editing, digital storytelling, and marketing content development
Work-integrated learning opportunities including internships and industry placements with real organisations
Final-year capstone project where students work in teams to solve real business and communication challenges
Advertising and public relations projects based on real client briefs, including campaign planning and strategy development
Use of business analytics and communication tools to support data-driven decision making in marketing and organisational projects
Group projects that simulate real workplace environments in agencies, corporations, and media organisations
Career support and industry engagement opportunities through university services that help students connect with employers.
Graduates of the Bachelor of Communication / Bachelor of Business at Western Sydney University are prepared for careers that combine creativity with commercial and strategic thinking. You can move into roles such as communications officer, marketing coordinator, public relations specialist, business analyst, advertising executive, and digital media manager. The double degree gives you an advantage in the job market because it builds both communication expertise and strong business understanding.
Progression & Future Opportunities: Western Sydney University supports your transition into employment through career development services, industry engagement, and professionally recognised study pathways:
Western Sydney Careers and Employment services provide career coaching, resume support, interview preparation, internship guidance, and employer networking opportunities
Strong industry connections across media, marketing, and business sectors, including organisations such as ABC, News Corp Australia, Nine Network, and leading communication and advertising agencies
Embedded work-integrated learning, internships, and real client projects that give students practical workplace experience before graduation
Professional accreditation in communication through the Public Relations Institute of Australia and the Media Federation of Australia, and AACSB accreditation for business studies, strengthening global recognition of the degree
Strong graduate outcomes with alumni working across media, corporate, government, and creative industries, including major organisations in Australia and internationally
Final-year capstone and industry-based projects where students solve real business and communication challenges in professional settings
Further Academic Progression:
After completing this degree, students can continue into postgraduate study such as a Master of Communication, Master of Business Administration (MBA), Master of Marketing, Master of Public Relations and Advertising, or other specialised master’s programs in business, media, or communication to advance into senior or leadership roles.
Commonwealth Supported Place (CSP): Available only to domestic students, where the Australian Government subsidises part of the tuition fees, reducing the overall cost and leaving the remaining amount as the student contribution to be paid by the student.English language requirement: IELTS (Academic) overall 6.5 with no band below 6.0, or TOEFL iBT total score 82 with minimum scores of Writing 21, Speaking 18, Reading 13, and Listening 13.Successful completion of Global Assessment Certificate with a GPA of 2.3International Baccalaureate Diploma with a minimum score of 24Successful completion of Cambridge International or Edexcel GCE A Level examination with a score of 6 from 3 Advanced Level core subjects onlySuccessful completion of Year 12 with an ATAR of 60, successful completion of a recognised foundation studies program, 1 year of university studies or completion of a qualification equivalent to an Australian AQF Certificate IVCanada: Successful completion of the Ontario, Alberta, British Colombia/Quebec Secondary School Diploma with 6 university or university/college preparation courses with an overall average of 65%China: Successful completion of Gao San with an 80% average in 3 years; or a minimum Gao Kao score in the Science Stream for Second Tier university admission with thresholds for the relevant province; or successful completion of the first year of a Bachelor degree at a recognised university.Egypt: Successful completion of a recognised foundation studies program, or 1 year of university studies, or completion of a qualification equivalent to an Australian AQF Certificate IVFrance: Successful completion of any of the following: Baccalauréat Général, L’Enseignement du Second Degré, Diplôme de Bachelier de L’Enseignement du Second Degré with a minimum overall grade of 10.5Germany: Successful completion of the Abitur with a grade of 4.0 or lessIndia: Completion of Higher Secondary Certificate (State Boards) with 70% in best 4 core subjects, or CBSE (AISCE) with 60% in best 4 core subjects, or ISC with 60% in best 4 core subjects.Nepal: Nepalese Higher Secondary Certificate with a grade of 80% (Year 11+12) (pre-2018) or Nepalese Education Board Year 12 with GPA 2.9 in best 4 academic subjectsPakistan: Successful completion of Higher School Certificate or Intermediate Certificate with a First Division pass and an overall average of 80%Saudi Arabia: Successful completion of a recognised foundation studies program, 1 year of university studies or completion of a qualification equivalent to an Australian AQF Certificate IV.South Africa: Successful completion of the National Senior Certificate with an average of 55% from best 4 academic subjectsTurkey: Successful completion of a recognised foundation studies program, 1 year of university studies or completion of a qualification equivalent to an Australian AQF Certificate IVUSA: Successful completion of High School Diploma plus either a minimum SAT score of 980 (post-2016) or 1320 (pre-2016), or minimum of 2 Advanced Placement scores of 2 or above, or an approved associateship at a community/junior collegeCommunications OfficerMarketing CoordinatorPublic Relations SpecialistAdvertising ExecutiveDigital Media ManagerContent CreatorSocial Media ManagerBrand ManagerBusiness AnalystMedia Producer
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