Bachelor of Business Administration with the degree of Bachelor of Arts with a major in Marketing

Marketing is, in principle, about satisfying the wants and needs of customers. The study of marketing includes understanding how an organisation identifies, anticipates and nurtures customers' wants and needs, then organises resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships between the customer and the organisation. The major equips you for a professional career in marketing management. Units in the major cover gathering information on consumer needs and the the marketing environment, and look at tools the marketer uses to satisfy those needs - the extended marketing mix. Lectures include the latest developments in marketing theory illustrated with examples of best marketing practice from Australia and major economies overseas.