Bachelor of commerce with bachelor of arts psychology with a major in marketing in Macquarie university

Marketing is, in principle, about satisfying the wants and needs of customers. The study of marketing includes understanding how an organisation identifies, anticipates and nurtures customers' wants and needs, then organises resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships between the customer and the organisation. The major equips you for a professional career in marketing management. Units in the major cover gathering information on consumer needs and the the marketing environment, and look at tools the marketer uses to satisfy those needs - the extended marketing mix. Lectures include the latest developments in marketing theory illustrated with examples of best marketing practice from Australia and major economies overseas.

IELTS of 6.5 with a minimum of 6.0 in each band, GCE A level with 2 passes, IB of 18, Higher Secondary Certificate (Year 12), 50% average in best 4 academic subjects, OWA of 55-66%, Completion of WASSC/SSC with B grade average in 5 relevant academic subjects, ATAR of 83, HSC Mathematics General 2 (or equivalent)

Brand manager, Direct marketing campaign manager, Entrepreneur, Market research consultant, Market strategy analyst/adviser, Marketing communications officer

29th Sep