Double major Honours Psychology and Media Analytics

4 Years On Campus Dual-bachelors Program

Nanyang Technological University

Program Overview

During this four-year degree programme, undergraduates will read both their majors in both Psychology and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences(SSS) and the Wee Kim Wee School of Communication and Information(WKWSCI). The Psychology and Media Analytics curriculum is for students who strive to understand how our minds process media messages. In addition to a broad introduction to psychology, students develop expertise in the research methods that organisations use to track the effectiveness of messages delivered through social and traditional media. They learn how to identify characteristics of messages that are more effective than others. Other NTU programmes are better suited for students who wish to develop their skills in areas like writing and making images, but this curriculum is for the student who wants to learn cutting-edge methods for analyzing using it strategically.

Program Key Stats

S$ 17550 (Annual cost)



25 %

Eligibility Criteria


1300
7
100

Additional Information & Requirements

Career Options

  • Marketing Psychology Analyst
  • Research Analyst
  • Communications and Social Media manager
  • Social Media Fellow
  • Content Marketing Specialist

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