Dual Degree in Business Intelligence + Business Administration Management

NA On Campus Dual-bachelors Program

CEU San Pablo University

Program Overview

Imagine combining the power of data-driven insights with top-notch business management skills—this Dual Bachelor's Degree in Business Intelligence + Business Administration and Management at Universidad CEU San Pablo is perfect for ambitious students like you who want to lead in today's data-powered business world. It's a four-year program designed with input from industry leaders like Telefónica, blending economics, business fundamentals, data analysis, and programming to build your analytical edge and entrepreneurial mindset through real-world projects and tools like Bloomberg terminals.

### Curriculum Structure
First and Second Years: You'll start with a strong foundation in core business and data concepts, diving into subjects like Business Management Marketing to understand consumer behavior and craft strategic marketing plans, while exploring Economics and Business modules that link data technologies to economic environments. This builds your ability to analyze real cases and use programming tools right away, setting you up for practical success with hands-on seminars from partners like IBM and SAS.

Third and Fourth Years: From year three, specialize deeper through itineraries like Technology and Business or Business Management, tackling advanced courses in data analysis for finance and operations, plus strategic direction and marketing planning to design company-wide strategies. You'll sharpen skills in innovation and entrepreneurship via projects in the Bloomberg Classroom and challenges like the Deloitte Financial Challenge, culminating in internships that mirror professional roles.

Focus areas: Economics and business; data analysis and programming; innovation, entrepreneurship, and creativity—with optional itineraries in Technology and Business, Finance, International Economics, or Business Management.

Learning outcomes: Master information technologies for data in business settings; design marketing plans aligned with strategy; analyze consumer behavior; make data-guided decisions in administration and investments; develop analytical, innovative profiles for global companies.

Professional alignment (accreditation): Official dual Spanish degree, bilingual options, and international bilingual programs with Boston University certification—plus prep for Microsoft, SAS, and IBM accreditations through specialized labs and seminars.

Reputation (employability rankings): CEU San Pablo prioritizes employability with nearly 30 business collaborations (IBM, KPMG, Deloitte) and high graduate placement in leadership roles across finance, operations, marketing, and startups—producing "integral professionals" ready for global competition.

Apply now and kickstart your future: [Business Intelligence + Business Administration Management](https://www.uspceu.com/en/academic-programs/degree/business-intelligence).

Experiential Learning (Research, Projects, Internships etc.)

At CEU San Pablo University, our Business Intelligence + Business Administration Management double degree dives deep into hands-on learning, equipping you with real-world skills through practical projects, real-case analysis, and collaboration with top companies like Telefónica that helped shape the program. You'll master in-demand tools for data analysis and business decision-making right from the start, using cutting-edge software and facilities tailored to what businesses actually need, so you're ready to hit the ground running in analytics-driven roles. This practical focus builds your innovation, entrepreneurship, and analytical edge, blending business smarts with data expertise in our state-of-the-art setup.

Here are some standout ways you'll gain experiential learning specific to this program:
- Training in top programs and tools used by companies, including SAS Certification, Microsoft accreditations, and more, plus access to the IBM Classroom and Aula IBM for data handling and business applications.
- Hands-on analysis in the Bloomberg Classroom, where you'll work with real-time economic data to make business decisions—just like professionals do.
- Participation in real-world challenges like the Deloitte Financial Challenge and KPMG International Case Competition, building teamwork and problem-solving on live business scenarios.
- Multiple specialization seminars and activities such as Innovation Week, CEU Emprende, and Economic and Business News Program, fostering entrepreneurial skills through group projects and practical simulations.
- Laboratories dedicated to economic and data analysis, supporting your work in programming, data study techniques, and business intelligence projects.
- Opportunities for internships and professional collaborations via Aulas CEU-Business partnerships (nearly 30 across the university, including IBM, NTT Data, and KPMG), connecting you directly to the job market.

This is your chance to build a standout profile—apply now and let's get you started! Check out the full facilities list here: [CEU San Pablo Facilities](https://www.uspceu.com/en/campus).

Progression & Future Opportunities

# Why Business Intelligence + Business Administration Management at CEU San Pablo is Your Gateway to Data-Driven Leadership

The Business Intelligence + Business Administration Management dual degree is specifically designed to create professionals who combine analytical expertise with strategic business acumen. This isn't just theory—you'll be immersed in real-world applications from day one, learning exactly what leading companies like Telefónica (who collaborated in designing the curriculum) need you to know.

## Experiential Learning That Bridges Classroom and Boardroom

What sets this program apart is how intensely practical it is. You won't spend your time passively listening to lectures; instead, you'll develop analytical capacity and data study techniques in environments designed to mirror professional settings. The university has invested in dedicated facilities and partnerships that give you access to enterprise-level tools and mentorship. Here's what you'll actually use and do:

- Bloomberg Classroom: Real-time economic data analysis using the same system finance professionals rely on
- IBM Classroom: Hands-on training through dedicated IBM partnerships and certifications
- SAS Certification programs: Industry-recognized data analysis software training
- Microsoft accreditations: Practical credential-building in business intelligence tools
- Deloitte Financial Challenge: Competitive case competitions that pit your skills against real business scenarios
- Multitude of specialization seminars and workshops: Continuous exposure to evolving industry practices
- Internship opportunities: Structured professional placements to apply your learning in actual companies
- Collaborative projects with industry partners: Working on assignments that reflect genuine business challenges
- CEU Emprende initiatives: Entrepreneurship programs to launch your own ventures if you choose

This dual degree specifically transforms you into someone with both innovative analytical skills and business management capability—exactly what organizations are actively recruiting for right now.