Dual Degree in Business Intelligence + Business Administration Management

5 Years On Campus Dual-bachelors Program

CEU San Pablo University

Program Overview

This dual degree in Business Intelligence and Business Administration and Management prepares students to become professionals who can understand how businesses work while also using data and technology to make smarter decisions. It is designed for students who want a strong mix of business knowledge, economics, and modern data skills used in today’s digital companies.

It suits students who are curious about business strategy, interested in analytics and technology, and want flexible career options in consulting, finance, marketing, or data-driven roles.

Curriculum Structure

Year 1

In the first year, students focus on building a strong foundation in business and quantitative thinking. Subjects like Fundamentals of Business Management, Microeconomics, Mathematics for Business, Financial Accounting, and Statistics help students understand how companies operate and how decisions are made using basic financial and analytical tools. This year is about developing core business understanding and confidence with numbers.

Year 2

In the second year, students begin connecting business theory with technology and real-world applications. They study areas such as Macroeconomics, Marketing Management, Database Systems, Business Finance, and Data and Statistical Methods. This year helps students understand how data and financial information support business decisions in real companies.

Year 3

The third year becomes more advanced and applied, focusing on data-driven business decision-making. Students explore subjects such as Digital Marketing, Big Data, Data Mining, Financial Analysis, Taxation, and Business Design. At this stage, students start working more deeply with real datasets and learn how companies use analytics for strategy and growth.

Year 4

In the final year, students focus on high-level strategy and professional experience. Subjects include Corporate Strategy, Operations Management, Supply Chain, Cybersecurity, and Digital Transformation. Students also complete internships and a final dissertation project, applying everything they have learned in real business environments.

Focus Areas

Business analytics, financial decision-making, data science for business, digital transformation, marketing intelligence, operations strategy, and applied economics.

Learning Outcomes

Students graduate with the ability to analyze business data, solve real business problems, support strategic decisions, and use digital tools confidently across finance, marketing, and operations roles.

Professional Alignment

The program is designed with strong industry relevance, combining academic learning with real business applications and internships, helping students transition smoothly into global business environments.

Reputation / Employability

Graduates typically move into roles in consulting, finance, marketing, and data analytics, working in international companies where business and technology skills are highly valued.

Experiential Learning (Research, Projects, Internships etc.)

At CEU San Pablo, this program is very hands-on from the start. Instead of only learning theory, students constantly work with real business situations, data sets, and decision-making scenarios that reflect how companies actually operate today. You gradually get used to thinking like a business analyst—using numbers, tools, and strategy together rather than separately.

A big focus is on learning inside practical environments like simulation classes, workshops, and company-linked projects. Students also interact with industry professionals and complete internships that help them understand how business intelligence and management work in real corporate settings.

Here’s how the practical learning actually happens in the program:

Working with real financial and business data using tools like Bloomberg terminals and analytics software
Using data analysis and statistics tools (like SPSS and similar platforms) for assignments and projects
Building business cases and group projects based on real companies and real market problems
Completing internships in companies across consulting, finance, marketing, and tech sectors
Attending guest talks and workshops with professionals from industry (consulting, banking, tech, and analytics)
Participating in business simulations, where students make decisions like real managers and see outcomes
Working in team-based projects, improving communication, leadership, and problem-solving skills
Accessing modern learning spaces like digital classrooms, collaboration zones, and innovation labs
Taking part in career events and networking sessions with companies and recruiters
Opportunities for international exchange programs with partner universities abroad

Learning Environment

The university supports this learning style with modern business-focused spaces like smart classrooms, data labs, and collaboration areas designed to help students work on real projects and build industry-ready skills.

Progression & Future Opportunities

Graduates of this dual degree leave with a strong mix of business knowledge and data skills, which opens doors to careers where companies need people who can both understand strategy and work with numbers. Most students go on to roles like Business Analyst, Data Analyst, Business Intelligence Specialist, Financial Analyst, or Marketing Analyst, often in consulting firms, banks, tech companies, or large multinational organisations.

What makes this program especially valuable is how closely it connects students to real employers and career preparation while they study:

The university’s Career Services team supports students with CV building, interview practice, and personal career guidance to help them transition smoothly into the job market
Students get access to a wide network of company partnerships and internships with well-known organisations such as Deloitte, EY, KPMG, BBVA, Amazon, Telefónica, and Inditex
Strong focus on real employability outcomes, with many students securing internships or job offers shortly after graduation
The program is designed in collaboration with industry partners, which helps ensure skills stay aligned with what companies actually need today
Regular career fairs, networking events, and employer sessions give students direct contact with recruiters and professionals

Further Academic Progression

After graduation, students can continue into Master’s degrees in areas like Business Analytics, Data Science, Finance, Marketing, International Business, or an MBA, depending on whether they want to specialise further in data, management, or leadership roles.