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The Master of Commerce (Marketing) at the University of New South Wales (UNSW) is designed for individuals looking to deepen their understanding of marketing principles and practices in a global context. This program is ideal for those who aspire to lead in the marketing field, equipping students with the skills to analyze market trends, develop strategic marketing plans, and implement effective communication strategies.
Curriculum Structure:
Year 1: Responsible Business Professionalism, Data Literacy for Business/Data Visualisation and Communication, Elements of Marketing, Consumer Behaviour, Applied Marketing Research, plus a Marketing elective such as Digital Marketing, Brand Management, Marketing Communication and Promotion, or New Product and Service Development.
Year 1.7 : Students complete further Marketing electives and broader Commerce electives, followed by a capstone such as Strategy, Marketing and Management, Global Business Practicum, or Marketing Analytics Project.
Focus Areas: Digital Marketing, Brand Management, Consumer Insights
Learning Outcomes: Strategic Marketing Planning, Data Analysis for Marketing, Effective Communication Strategies
Professional Alignment (Accreditation): The program is accredited by the Australian Marketing Institute (AMI), ensuring that the curriculum meets industry standards and prepares students for professional success.
Reputation (Employability Rankings): UNSW consistently ranks among the top universities globally, with strong employability rankings in the QS World University Rankings and The Guardian, reflecting the high demand for its graduates in the job market.
At the University of New South Wales (UNSW), the Master of Commerce (Marketing) program is designed to provide students with a rich blend of theoretical knowledge and practical skills that are essential for success in the dynamic field of marketing. Through a variety of experiential learning opportunities, students can engage in real-world projects, collaborate with industry professionals, and utilize state-of-the-art facilities and tools that enhance their learning experience.
Here are some key aspects of the experiential learning opportunities available in the Master of Commerce (Marketing) program:
- Industry Projects: Engage in group projects that involve real clients, allowing you to apply marketing theories to practical situations and develop solutions that meet actual business needs.
- Internships: Take advantage of internship opportunities that provide hands-on experience in the marketing field, helping you build your professional network and gain insights into industry practices.
- Digital Marketing Tools: Gain proficiency in industry-standard software and tools, such as Google Analytics, HubSpot, and social media management platforms, which are essential for modern marketing strategies.
- Field Trips: Participate in field trips to leading companies and marketing agencies, offering you a behind-the-scenes look at how successful marketing campaigns are developed and executed.
- Research Facilities: Access dedicated research laboratories and resources that support your studies, including the UNSW Business School’s extensive library and databases, which provide valuable information for your projects and assignments.
- Collaboration Spaces: Utilize collaborative spaces designed for group work, fostering teamwork and innovation as you work on marketing strategies with your peers.
- Guest Lectures and Workshops: Attend sessions led by industry experts, providing insights into current trends and challenges in the marketing landscape.
The Master of Commerce (Marketing) at the University of New South Wales (UNSW) equips graduates with the skills and knowledge to excel in a dynamic business environment. With a strong focus on practical application and strategic thinking, graduates often find themselves in roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst. The program not only prepares you for immediate employment but also sets the stage for long-term career growth:
- Career Services: UNSW offers dedicated career support, including resume workshops, interview preparation, and networking events with industry professionals.
- Employment Statistics: Approximately 90% of UNSW graduates secure employment within four months of graduation, with an average starting salary of around AUD 70,000.
- University–Industry Partnerships: UNSW has strong ties with leading companies such as Google, Deloitte, and Qantas, providing students with valuable internship opportunities and real-world projects.
- Accreditation: The program is accredited by the Australian Marketing Institute, ensuring that your qualification is recognized and respected in the industry.
- Graduation Outcomes: Graduates are well-prepared to take on leadership roles and are often sought after for their innovative thinking and strategic insights.
Further Academic Progression: After completing the Master of Commerce (Marketing), you may choose to pursue a PhD in Marketing or Business, allowing you to delve deeper into research and academia. Alternatively, you could explore specialized certifications in areas like digital marketing or data analytics to further enhance your expertise and career prospects. This pathway not only broadens your knowledge but also positions you as a thought leader in the marketing field.
A recognised undergraduate degree (or equivalent) with a credit average (WAM 65% or higher) is required. Applicants with a WAM of 60–64% may also be considered if they achieve at least 600 in the GMAT Exam or 565 in the GMAT Focus Edition.
If you’ve studied an undergraduate degree that relates to the areas of business you’d like to study, you could be eligible for up to 24 Units of Credit (UOC), or four courses of RPL. These credit points will allow you to take fewer subjects and graduate sooner.
TOEFL iBT: Overall 94, with a minimum of 23 in Reading, 23 in Listening, 23 in Speaking, and 25 in Writing.
IELTS: Overall 7.0, with a minimum of 6.0 in Listening, 6.0 in Reading, 6.0 in Writing, and 6.0 in Speaking.
UNSW awards over $83 million in scholarships each year, offering scholarships, prizes, and awards to support both domestic and international students and make university education more accessible.
A third intake is also available in September.
Campus location: Kensington Campus, UNSW Sydney, Kensington, NSW 2052, Australia. India: A recognised undergraduate degree equivalent to an Australian AQF Level 7 Bachelor Degree, with a WAM of 65% or higher. Applicants with 60–64% may be considered with GMAT 600+ or GMAT Focus 565+.China: A recognised undergraduate degree equivalent to an Australian AQF Level 7 Bachelor Degree, with a WAM of 65% or higher. Applicants with 60–64% may be considered with GMAT 600+ or GMAT Focus 565+.UK: A recognised undergraduate degree equivalent to an Australian AQF Level 7 Bachelor Degree, with a WAM of 65% or higher. Applicants with 60–64% may be considered with GMAT 600+ or GMAT Focus 565+.USA: A recognised undergraduate degree equivalent to an Australian AQF Level 7 Bachelor Degree, with a WAM of 65% or higher. Applicants with 60–64% may be considered with GMAT 600+ or GMAT Focus 565+.Marketing ManagerDigital Marketing ManagerBrand ManagerMarketing Research AnalystConsumer Insights AnalystMarketing Communications ManagerProduct ManagerBrand StrategistMarketing ConsultantSales and Marketing Manager
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University of New South Wales
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