M.S Consumer Engagement

2 Years On Campus Masters Program

Blue Mountains International Hotel Management School

Program Overview

Brand engagement signifies an emotional commitment to a brand. It s more than brand awareness; it is loyalty and word-of-mouth marketing. Brand engagement is important both internally and externally. Building the brand internally and obtaining employee engagement with the brand helps to further solidify and build the brand ultimately improving the brand for consumers.

Program Key Stats

Rolling


Eligibility Criteria


Additional Information & Requirements

Career Options

  • Customer Service Director
  • Customer Experience Director
  • Brand and Promotions Manager
  • Brand Ambassador
  • Product Marketing Manager
  • Social Media Specialist

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