M.S Marketing and Innovation Management

Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably. It has to implement marketing programme and evaluate continuously the effectiveness of marketing-mix. It has to remove the deficiencies observed in the actual execution of marketing plans, policies, and procedures. It looks after the marketing system of the enterprise. Innovation management, as a term, is also a source of much debate. Some argue that the very definition of innovation means that it can t be managed, whereas others are stout believers in building systems and processes for the purpose of creating more innovation