Master of Commerce and Master of Marketing

2 Years On Campus Masters Program

Macquarie University

Program Overview

The Master of Commerce and Master of Marketing programs at Macquarie University are designed for aspiring professionals who want to deepen their understanding of business and marketing in a global context. These programs are ideal for individuals looking to enhance their career prospects in various industries, equipping them with the skills and knowledge needed to thrive in today’s competitive marketplace.

 

Curriculum Structure:

Year 1: Commerce Foundations, Accounting and Financial Management, Business Analytics, Economics for Business, Marketing Management, Consumer Behaviour, Marketing Research, Digital Marketing.

Year 2: Advanced Commerce Studies, Strategic Marketing, Marketing Analytics, Brand Management, Global Marketing, Customer Experience Management, Business Strategy, Industry Project or Capstone.

Focus Areas: Business strategy, marketing analytics, consumer insights, digital marketing.

Learning Outcomes: Critical thinking, strategic decision-making, effective communication, and advanced marketing skills.

Professional Alignment (Accreditation): The Master of Commerce and Master of Marketing programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education recognized globally.

Reputation (Employability Rankings): Macquarie University consistently ranks highly in employability, with QS World University Rankings placing it among the top universities for graduate employability.

 

Experiential Learning (Research, Projects, Internships etc.)

At Macquarie University, the Master of Commerce and Master of Marketing programs are designed to provide students with a rich blend of theoretical knowledge and practical skills. Through a variety of hands-on experiences, students engage in real-world projects, collaborate with industry professionals, and utilize state-of-the-art facilities and tools that prepare them for successful careers in commerce and marketing.

 

The university emphasizes experiential learning, ensuring that students not only learn concepts but also apply them in practical settings. Here are some of the key features that enhance your learning experience:

- Industry Projects: Engage in group projects that involve real businesses, allowing you to apply your knowledge to solve actual marketing challenges.
- Internship Opportunities: Gain valuable work experience through internships with leading companies, providing you with insights into the industry and enhancing your employability.
- Digital Marketing Tools: Access to industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, equipping you with essential digital marketing skills.
- Research Facilities: Utilize dedicated research laboratories and resources, including the Macquarie University Business School’s research centers, to conduct in-depth studies and projects.
- Field Trips: Participate in field trips to various organizations and marketing agencies, giving you firsthand exposure to the industry and networking opportunities.
- Library Resources: Benefit from extensive library resources, including access to databases, journals, and marketing research materials that support your studies.
- Collaboration Spaces: Work in modern collaboration spaces designed for group work and brainstorming sessions, fostering teamwork and creativity.

 

Progression & Future Opportunities

Graduating with a Master of Commerce or a Master of Marketing from Macquarie University opens up a world of opportunities. Our graduates are well-prepared for dynamic roles in various sectors, often stepping into positions such as Marketing Manager, Business Analyst, Brand Strategist, or Digital Marketing Specialist. These programs not only equip you with essential skills but also enhance your employability in a competitive job market.

 

Here’s how Macquarie University supports your career journey:

- Career Development Services: Our dedicated Career and Employment Service offers personalized career advice, resume workshops, and interview preparation to help you stand out to potential employers.
- Employment Statistics: Over 90% of our graduates find employment within four months of completing their degree, with an average starting salary of around AUD 70,000.
- University–Industry Partnerships: We have strong connections with leading companies such as Deloitte, PwC, and Google, providing students with networking opportunities, internships, and real-world projects that enhance learning.
- Long-term Accreditation Value: Both programs are accredited by professional bodies, ensuring that your qualifications are recognized globally and valued by employers.
- Graduation Outcomes: Our graduates are known for their high employability rates and are often sought after for their practical skills and innovative thinking.

Further Academic Progression: After completing your Master of Commerce or Master of Marketing, you may choose to pursue a PhD in Business or Marketing, allowing you to delve deeper into research and academia. Alternatively, you could explore specialized certifications or professional development courses to further enhance your expertise and career prospects. This pathway not only enriches your knowledge but also positions you as a leader in your field.

 

Program Key Stats

$49,200
$38,500

Febr Intake : 1st NovJuly Intake : 30th Apr


No

Eligibility Criteria

NA

NA
NA
NA
6.5
86
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Additional Information & Requirements

Country Requirements

Career Options

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Manager
  • Marketing Analyst
  • Business Analyst
  • Market Research Analyst
  • Business Development Manager
  • Management Consultant
  • Product Manager
  • Strategy Manager

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