Master of Commerce Specialisation in Marketing

2 Years On Campus Masters Program

Macquarie University

Program Overview

The Master of Commerce with a Specialisation in Marketing at Macquarie University is designed for individuals looking to deepen their understanding of marketing principles and practices in a dynamic business environment. This program is ideal for aspiring marketers, business professionals, and those seeking to enhance their strategic thinking and analytical skills in marketing.

Curriculum Structure:

Year 1: Marketing Management, Consumer Behaviour, Marketing Research, Digital Marketing, Marketing Analytics, Brand Management, Integrated Marketing Communications, Strategic Marketing.

Year 2: Advanced Marketing Strategy, Customer Experience Management, Global Marketing, Digital Marketing Strategy, Marketing Analytics, Brand Strategy, Applied Marketing Research, Marketing Capstone.

Focus Areas: Digital Marketing, Brand Management, Consumer Insights

Learning Outcomes: Strategic Marketing Skills, Analytical Thinking, Consumer Behavior Understanding

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading marketing associations.

Reputation (Employability Rankings): Macquarie University consistently ranks highly in employability, with recent QS rankings placing it among the top universities for graduate employment.

Experiential Learning (Research, Projects, Internships etc.)

At Macquarie University, the Master of Commerce with a Specialisation in Marketing is designed to provide you with a robust blend of theoretical knowledge and practical skills that are essential in today’s dynamic marketing landscape. The program emphasizes experiential learning, allowing you to engage in real-world projects, collaborate with industry professionals, and utilize state-of-the-art facilities and tools. This hands-on approach not only enhances your understanding of marketing concepts but also prepares you for a successful career in the field.

Here are some key experiential learning opportunities and resources available to you in this program:

- Industry Projects: Work on real marketing challenges through partnerships with local businesses, giving you the chance to apply your learning in a practical context.
- Internships: Gain valuable work experience and industry connections through internship opportunities that are integrated into the curriculum.
- Digital Marketing Tools: Access to industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, which are essential for modern marketing practices.
- Group Projects: Collaborate with fellow students on team-based assignments that simulate real-world marketing scenarios, fostering teamwork and communication skills.
- Field Trips: Participate in excursions to leading marketing firms and agencies, providing insights into industry operations and networking opportunities.
- Research Laboratories: Utilize dedicated spaces for research and analysis, equipped with the latest technology to support your studies.
- Libraries and Resources: Benefit from extensive library resources, including access to databases, journals, and marketing research tools that will aid your academic and professional development.
- Marketing Institute: Engage with the Macquarie University Marketing Institute, which offers workshops, seminars, and networking events with industry leaders.

Progression & Future Opportunities

The Master of Commerce Specialisation in Marketing at Macquarie University equips graduates with the skills and knowledge needed to excel in the dynamic field of marketing. With a strong focus on practical experience and industry relevance, graduates can look forward to exciting career opportunities in roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: Macquarie offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: Graduates from the Master of Commerce program have a high employment rate, with many securing roles within six months of graduation. The average starting salary for marketing graduates is competitive, often exceeding $70,000 per year.
- University–Industry Partnerships: Macquarie has established strong partnerships with leading companies such as Google, Deloitte, and PwC, providing students with valuable internship opportunities and real-world projects.
- Long-term Accreditation Value: The program is accredited by the Australian Marketing Institute, ensuring that your qualification is recognized and respected in the industry.
- Graduation Outcomes: Alumni of the program have gone on to achieve significant success in their careers, with many taking on leadership roles in top organizations.

Further Academic Progression: After completing the Master of Commerce Specialisation in Marketing, you may choose to further your studies by pursuing a PhD in Marketing or a related field. This can open doors to academic positions, research opportunities, or advanced roles in strategic marketing and consultancy. Additionally, you could consider specialized certifications in digital marketing or data analytics to enhance your expertise and career prospects.

Additional Information & Requirements

2 years (full-time, or equivalent duration if available part-time) : AQF level 7 bachelor qualification or recognised equivalent
Entry requirements: A 1.5-year full-time program requires an AQF Level 7 bachelor degree or recognised equivalent with a WAM of 65 or higher. Applicants with a WAM of 60 or higher may also be considered if they have a GMAT score of 600 or higher.
1.5 years (alternate option): Applicants must have an AQF Level 7 bachelor qualification in a related field or recognised equivalent. Alternatively, applicants may hold an AQF Level 7 bachelor qualification or equivalent together with two years of relevant approved work experience, professional certification, or other recognised prior learning.
1 year: Applicants must have an AQF Level 8 Bachelor Honours or Graduate Diploma qualification in a related field or recognised equivalent. Alternatively, they must meet two of three criteria: a related AQF Level 7 bachelor qualification, two years of relevant approved work experience/professional certification/recognised prior learning, or an AQF Level 7 bachelor qualification with a WAM of 65 or higher (or WAM of 60 with a GMAT score of 600 or higher).
English Language Requirement: IELTS overall 6.5, with a minimum score of 6.0 in Reading, Writing, Listening and Speaking.
English Language Requirement: TOEFL iBT overall 86, with a minimum of 18 in Reading, 20 in Writing, 17 in Listening, and 20 in Speaking.
Macquarie University offers scholarships based on academic or athletic achievement, leadership, volunteering, financial need and hardship, with additional scholarships available for selected fields of study.
Note: International students who are eligible for a reduced course duration may have their WAM percentage assessed or converted according to the university’s official requirements using their calculator on site.
Campus location: Macquarie University, North Ryde campus, Sydney, New South Wales, Australia.