Master of Marketing

2 Years On Campus Masters Program

Macquarie University

Program Overview

The Master of Marketing at Macquarie University is designed for aspiring marketing professionals who want to deepen their understanding of the dynamic marketing landscape. This program is perfect for those looking to enhance their strategic thinking and creativity while gaining practical skills that are highly valued in today’s job market.

Curriculum Structure:

Year 1: Marketing Management, Consumer Behaviour, Marketing Research, Digital Marketing, Marketing Analytics, Brand Management, Integrated Marketing Communications, Strategic Marketing.

Year 2: Advanced Marketing Strategy, Customer Experience Management, Global Marketing, Digital Marketing Strategy, Marketing Analytics, Brand Strategy, Applied Marketing Research, Marketing Capstone.

Focus Areas: Digital Marketing, Brand Management, Consumer Insights

Learning Outcomes: Strategic Marketing Planning, Data-Driven Decision Making, Effective Communication Skills

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading marketing organizations.

Reputation (Employability Rankings): Macquarie University consistently ranks highly in employability, with recent QS rankings placing it among the top universities for graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

At Macquarie University, the Master of Marketing program is designed to provide students with a rich blend of theoretical knowledge and practical skills that are essential for success in today’s dynamic marketing landscape. Students engage in hands-on learning experiences that prepare them for real-world challenges. The program leverages state-of-the-art facilities and tools, ensuring that you not only learn marketing concepts but also apply them in practical settings.

Here are some key aspects of the experiential learning opportunities available in the Master of Marketing program:

- Industry Projects: Collaborate with real businesses on marketing projects, allowing you to apply your skills in a practical context and gain valuable insights into industry practices.
- Internships: Gain professional experience through internships that connect you with leading companies, enhancing your resume and expanding your professional network.
- Digital Marketing Tools: Access to industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, equipping you with the skills to analyze data and create compelling marketing campaigns.
- Group Projects: Work in teams to tackle marketing challenges, fostering collaboration and communication skills that are vital in the workplace.
- Field Trips: Participate in excursions to marketing agencies and corporate offices, providing you with firsthand exposure to the industry and networking opportunities.
- Research Facilities: Utilize dedicated research labs and resources, including the Macquarie University Library, which offers extensive databases and marketing journals to support your studies.
- Guest Lectures and Workshops: Attend sessions led by industry experts, gaining insights into current trends and practices in marketing.

Progression & Future Opportunities

The Master of Marketing at Macquarie University equips graduates with the skills and knowledge needed to excel in a dynamic marketing landscape. With a strong focus on practical experience and industry relevance, graduates often find themselves in roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst. This program not only prepares you for immediate employment but also sets the stage for a successful career in marketing:

- Career Services: Macquarie University offers dedicated career support, including resume workshops, interview preparation, and networking events with industry professionals.
- Employment Statistics: The university boasts a high employment rate for graduates, with many securing roles within six months of graduation. The average starting salary for marketing graduates is competitive, often exceeding $70,000 per year.
- University–Industry Partnerships: Macquarie has established strong connections with leading companies such as Google, IBM, and various local businesses, providing students with valuable internship opportunities and real-world projects.
- Long-term Accreditation Value: The Master of Marketing is accredited by the Australian Marketing Institute, ensuring that your qualification is recognized and respected in the industry.
- Graduation Outcomes: Graduates of the program report high levels of satisfaction with their career progression, with many advancing to senior roles within a few years of completing their degree.

Further Academic Progression: After completing the Master of Marketing, you may choose to further your studies by pursuing a PhD in Marketing or a related field. This path can open doors to academic positions, research opportunities, or specialized roles in marketing consultancy. Additionally, you could explore professional development courses or certifications to enhance your expertise in specific areas of marketing, such as digital marketing or data analytics.

Additional Information & Requirements

2 years (full-time, or equivalent duration if available part-time) : AQF level 7 bachelor qualification or recognised equivalent
Entry requirements: A 1.5-year full-time program requires an AQF Level 7 bachelor degree or recognised equivalent with a WAM of 65 or higher. Applicants with a WAM of 60 or higher may also be considered if they have a GMAT score of 600 or higher.
1.5 years (alternate option): Applicants must have an AQF Level 7 bachelor qualification in a related field or recognised equivalent. Alternatively, applicants may hold an AQF Level 7 bachelor qualification or equivalent together with two years of relevant approved work experience, professional certification, or other recognised prior learning.
1 year: Applicants must have an AQF Level 8 Bachelor Honours or Graduate Diploma qualification in a related field or recognised equivalent. Alternatively, they must meet two of three criteria: a related AQF Level 7 bachelor qualification, two years of relevant approved work experience/professional certification/recognised prior learning, or an AQF Level 7 bachelor qualification with a WAM of 65 or higher (or WAM of 60 with a GMAT score of 600 or higher).
English Language Requirement: IELTS overall 6.5, with a minimum score of 6.0 in Reading, Writing, Listening and Speaking.
English Language Requirement: TOEFL iBT overall 86, with a minimum of 18 in Reading, 20 in Writing, 17 in Listening, and 20 in Speaking.
Macquarie University offers scholarships based on academic or athletic achievement, leadership, volunteering, financial need and hardship, with additional scholarships available for selected fields of study.
Note: International students who are eligible for a reduced course duration may have their WAM percentage assessed or converted according to the university’s official requirements using their calculator on site.
Campus location: Macquarie University, North Ryde campus, Sydney, New South Wales, Australia.