Master of Marketing and Master of Media and Communications

2 Years On Campus Masters Program

Macquarie University

Program Overview

The Master of Marketing and Master of Media and Communications at Macquarie University offers a dynamic blend of theoretical knowledge and practical skills, making it ideal for aspiring marketing professionals and media specialists. This program is designed for individuals who are passionate about understanding consumer behavior, crafting compelling narratives, and leveraging digital platforms to engage audiences effectively.

Curriculum Structure:

Year 1 :

In the first year, students will dive into foundational concepts with courses such as "Consumer Behavior" and "Digital Marketing." These units provide insights into how consumers think and act, alongside strategies for effectively reaching them in the digital landscape. Additionally, students will explore "Media and Communication Theory," which lays the groundwork for understanding the role of media in society.

Year 2 :

The second year builds on this foundation with advanced courses like "Integrated Marketing Communications" and "Social Media Strategy." Here, students will learn to create cohesive marketing campaigns that utilize various media channels, while also developing skills in analyzing social media trends and their impact on consumer engagement. The capstone project allows students to apply their knowledge in real-world scenarios, enhancing their practical experience.

Focus Areas: Digital Marketing, Consumer Behavior, Media Strategy

Learning Outcomes: Strategic Marketing Planning, Effective Communication, Analytical Skills

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading marketing and media organizations.

Reputation (Employability Rankings): Macquarie University consistently ranks highly in employability, with recent QS rankings placing it among the top universities for graduate employment.

Experiential Learning (Research, Projects, Internships etc.)

At Macquarie University, the Master of Marketing and Master of Media and Communications programs are designed to provide students with hands-on, practical experiences that are essential for success in today’s dynamic job market. Through a combination of innovative coursework, collaborative projects, and access to state-of-the-art facilities, students can develop the skills and knowledge needed to excel in their chosen fields.

Both programs emphasize experiential learning, allowing students to engage with real-world challenges and apply theoretical concepts in practical settings. Here’s how you can expect to gain valuable experience during your studies:

- Industry-Standard Software: Gain proficiency in tools like Adobe Creative Suite, Google Analytics, and social media management platforms, which are essential for marketing and media professionals.
- Group Projects: Collaborate with peers on projects that simulate real-world marketing campaigns and media strategies, fostering teamwork and communication skills.
- Internship Opportunities: Benefit from connections with industry partners that offer internships, providing you with invaluable work experience and networking opportunities.
- Field Trips: Participate in excursions to leading marketing firms and media organizations, giving you insights into industry practices and trends.
- Research Laboratories: Access dedicated research facilities where you can conduct studies and experiments related to marketing and media communications.
- Libraries and Resources: Utilize the extensive resources at the Macquarie University Library, which includes a vast collection of digital and print materials relevant to your studies.
- Industry Engagement: Attend guest lectures and workshops led by industry experts, enhancing your learning experience and expanding your professional network.

Progression & Future Opportunities

Graduates of the Master of Marketing and Master of Media and Communications at Macquarie University are well-equipped to enter a dynamic job market, with a strong foundation in both theoretical knowledge and practical skills. Typical job roles include Marketing Manager, Digital Marketing Specialist, Media Planner, and Communications Consultant. These programs not only prepare you for immediate employment but also set the stage for a successful career in a rapidly evolving industry:

- University Services: Macquarie offers dedicated career support through the Career and Employment Service, which provides personalized career advice, resume workshops, and networking events with industry professionals.
- Employment Stats and Salary Figures: According to recent data, 85% of Macquarie graduates find employment within four months of graduation, with average starting salaries around AUD 70,000, depending on the role and industry.
- University–Industry Partnerships: Macquarie has strong connections with leading companies such as Google, IBM, and various media organizations, providing students with opportunities for internships and real-world projects that enhance their learning experience.
- Long-term Accreditation Value: Both programs are accredited by relevant professional bodies, ensuring that your qualifications are recognized and valued in the industry for years to come.
- Graduation Outcomes: Graduates have reported high levels of satisfaction with their career progression, with many moving into senior roles within a few years of completing their studies.

Further Academic Progression: After completing your Master’s program, you may choose to pursue a PhD in Marketing or Media Studies, allowing you to delve deeper into research and potentially teach at the university level. Alternatively, you could explore specialized certifications in areas like digital marketing or data analytics to further enhance your expertise and career prospects. This pathway not only broadens your knowledge but also opens doors to advanced roles in academia or industry leadership.

Additional Information & Requirements

Master of Media and Communications : Applicants need an AQF Level 7 bachelor’s degree in a related field or recognised equivalent with a WAM of 65, or a related bachelor’s degree/equivalent with two years of relevant approved work experience, professional certification, or recognised prior learning.
Master of Marketing: Applicants need an AQF Level 7 bachelor’s degree in a related field or recognised equivalent, or a bachelor’s degree/equivalent with two years of relevant approved work experience, professional certification, or recognised prior learning.
IELTS Academic: Overall 6.5, with a minimum of 6.0 in Reading, Writing, Listening and Speaking.
TOEFL iBT: Overall 86 (120-point scale), with minimum scores of 18 Reading, 20 Writing, 17 Listening and 20 Speaking; or overall 4.5 (6-point scale), with a minimum of 4.0 in each section.
Related fields of study : Media Studies, Communications, Journalism, Cultural Studies, Performing Arts, Creative Industries, Visual Arts, Graphic and Design Studies, Marketing, Business, Creative Writing, Sociology, Anthropology, Politics, Policy Studies, Philosophy, Language and Literature, Arts, Law.
Relevant experience : Journalism, social media, communications, media relations, public relations, professional writing
Scholarships: Macquarie University offers scholarships based on academic/athletic achievement, leadership, volunteering, financial need and hardship, with additional scholarships available for selected study areas.
Campus location: Macquarie University, Wallumattagal Campus, Balaclava Road, North Ryde, New South Wales 2109, Australia.