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2 Years On Campus Masters Program
University of CanberraThe Master of Business Administration (Plus) with a Specialisation in Marketing at the University of Canberra is designed for aspiring marketing professionals who want to deepen their understanding of strategic marketing practices and enhance their leadership skills. This program is ideal for individuals looking to advance their careers in marketing, equipping them with the knowledge and tools to thrive in a dynamic business environment.
Curriculum Structure:
Year 1: Business Decision Making, Economics for Managers, Managing Human Capital, Marketing, Entrepreneurship, Leadership in Contemporary Organisations, and Research Methods.
Year 2: Business and Management in Context, Consumer and Buyer Behaviour, Global Marketing Communication and Branding, Industry and Identity, Digital Marketing, Strategic Marketing Management, and a BGL Research Project.
Focus Areas: Strategic Marketing, Digital Marketing, Consumer Insights
Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, and implement effective marketing communications.
Professional Alignment (Accreditation): The program is accredited by the Australian Marketing Institute, ensuring that the curriculum meets industry standards and prepares students for professional success.
Reputation (Employability Rankings): The University of Canberra consistently ranks highly in employability, with recent statistics showing that 85% of graduates find employment within six months of completing their degree, according to the Graduate Outcomes Survey.
At the University of Canberra, the Master of Business Administration (Plus) with a Specialisation in Marketing is designed to equip students with practical skills that are essential for success in today’s dynamic business environment. The program emphasizes experiential learning, allowing students to apply theoretical knowledge in real-world scenarios. With access to state-of-the-art facilities and resources, students can engage in hands-on projects, collaborate with peers, and gain insights from industry professionals.
Here are some key features of the experiential learning opportunities available in the MBA Marketing program:
- Industry Projects: Work on real marketing challenges faced by local businesses, providing you with practical experience and networking opportunities.
- Internships: Gain valuable work experience through internships with leading companies, enhancing your resume and professional connections.
- Digital Marketing Tools: Utilize industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite to develop and implement marketing strategies.
- Group Projects: Collaborate with fellow students on team-based assignments that simulate real-world marketing campaigns, fostering teamwork and communication skills.
- Field Trips: Participate in excursions to local businesses and marketing agencies, offering insights into industry practices and trends.
- Research Facilities: Access dedicated research labs and resources to conduct marketing research and analysis, supported by faculty expertise.
- Library Resources: Benefit from extensive library collections and databases that provide access to the latest marketing research and case studies.
- Networking Events: Attend workshops and seminars featuring guest speakers from the marketing industry, providing opportunities to learn from and connect with professionals.
Pursuing a Master of Business Administration (Plus) with a Specialisation in Marketing at the University of Canberra opens up a world of opportunities for graduates. With a strong focus on practical skills and industry relevance, you can expect to step into roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst. The program equips you with the knowledge and experience needed to thrive in a competitive job market:
- University Services: The University of Canberra offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: Graduates from the MBA program have a high employment rate, with many securing positions within six months of graduation. The average salary for marketing professionals in Australia can range from AUD 70,000 to AUD 120,000, depending on experience and role.
- University–Industry Partnerships: The University has established partnerships with leading companies such as Deloitte, Accenture, and local businesses, providing students with valuable internship opportunities and real-world projects.
- Long-term Accreditation Value: The MBA program is accredited by the Australian Institute of Management, ensuring that your qualification is recognized and respected in the industry.
- Graduation Outcomes: Alumni of the program have gone on to achieve significant career advancements, often moving into senior management roles within just a few years of graduation.
Further Academic Progression: After completing your MBA, you may choose to further enhance your qualifications by pursuing a PhD in Business or Marketing. This path can lead to academic roles, research opportunities, or high-level consultancy positions, allowing you to contribute to the field of marketing on a deeper level. Additionally, you could explore specialized certifications in digital marketing, data analytics, or strategic management to further bolster your expertise and career prospects.
Most admissions for coursework degrees are granted based on the successful completion of an AQF-equivalent bachelor’s degree. However, your academic performance or grades may also be taken into consideration for some postgraduate courses.
TOEFL iBT: Overall 81, with Reading 16, Listening 16, Speaking 19, and Writing 19.
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
You can still apply for certain postgraduate courses even if you haven’t completed an undergraduate degree.
We can consider paid work experience, in place of a completed bachelor’s degree, for admission into a range of our postgraduate courses.
Professional memberships must be of an appropriate, recognised professional body in one of the following fields: pharmacy, accounting, speech therapy, urban and regional planning, occupational therapy, actuarial studies, physiotherapy, engineering, law or surveying.
Campus Location: Bruce, Canberra, ACT, Australia. USA: AQF-equivalent bachelor’s degree is generally required; some postgraduate courses may consider academic grades, relevant paid work experience, or recognised professional membership as alternative entry.India: AQF-equivalent bachelor’s degree is generally required; some postgraduate courses may consider academic grades, relevant paid work experience, or recognised professional membership as alternative entry.China: AQF-equivalent bachelor’s degree is generally required; some postgraduate courses may consider academic grades, relevant paid work experience, or recognised professional membership as alternative entry.UK: AQF-equivalent bachelor’s degree is generally required; some postgraduate courses may consider academic grades, relevant paid work experience, or recognised professional membership as alternative entry.Marketing ManagerDigital Marketing ManagerBrand ManagerMarketing StrategistMarketing Communications ManagerConsumer Insights ManagerMarket Research AnalystProduct ManagerBusiness Development ManagerManagement Consultant
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