Master of Business Administration Specialisation in Marketing for Value Creation

2 Years On Campus Masters Program

University of Notre Dame Fremantle

Program Overview

The Master of Business Administration – Marketing for Value Creation at the University of Notre Dame Australia, Fremantle, is a two-year MBA designed for current and aspiring leaders who want to strengthen their management, strategic decision-making, analytical and leadership capabilities while specialising in marketing. The program combines core business knowledge with Marketing for Value Creation, covering Services Marketing, Strategic Marketing for Managers, International Marketing and Social Marketing, making it particularly suitable for professionals seeking to lead marketing functions and create value in local and global business environments.

Curriculum Structure

Year 1: Students build a strong foundation in business analysis, finance, accounting, marketing and strategic decision-making through courses such as BUSN5005 Data Analytics and Modelling, BUSN5100 Accounting for Managers and BUSN5158 Managerial Finance. They also begin developing contemporary marketing capabilities through BUSN5500 Digital Marketing Strategy, while BUSN5103 Business Advisory and Research Methods develops the research and evidence-based skills needed for professional business analysis.

Year 2: Students deepen their marketing expertise through the Marketing for Value Creation specialisation, studying BUSN5410 Services Marketing, BUSN5570 Strategic Marketing for Managers and BUSN5540 International Marketing, alongside BUSN6020 Social Marketing. The final stage also develops strategic leadership and applied business capability through the BUSN5910 Business Advisory Project, with students integrating research, management and marketing knowledge to address complex business challenges.

Focus areas:

Strategic marketing, services marketing, international marketing, social marketing, digital marketing, data analytics, managerial finance, accounting, strategic management, workforce management, business research and ethical leadership.

Learning outcomes:

Graduates develop the ability to lead business teams, manage financially sustainable organisations, use technology for management and decision-making, create stakeholder engagement strategies, develop ethical leadership practices, identify business opportunities, apply interdisciplinary skills to complex local and global systems, and use research and evidence-based approaches for professional analysis and advice.

Professional alignment (accreditation):

The MBA is accredited by the University as an AQF Level 9 qualification, providing a nationally recognised postgraduate qualification. The current program requirements state that there are no professional accreditation requirements applicable to this program, so its value is centred on the advanced MBA qualification, leadership capabilities and specialised marketing knowledge rather than membership of a specific professional accrediting body.

Reputation (employability rankings):

The University of Notre Dame Australia has achieved 5-star ratings for Skills Development and Full-Time Employment in the Good Universities Guide 2026 across undergraduate and postgraduate categories. Its 2026 postgraduate guide also reports 5-star ratings for Learner Engagement, Skills Development, Graduate Salary and Full-Time Employment, highlighting the university's strong focus on graduate capability and employment outcomes.

Experiential Learning (Research, Projects, Internships etc.)

The Master of Business Administration (Marketing for Value Creation) at the University of Notre Dame Australia, Fremantle Campus is designed around practical business learning rather than theory alone. The MBA explicitly uses case studies, simulations and real-world projects, while the Marketing for Value Creation specialisation lets students apply marketing knowledge to contemporary business and value-creation challenges. Students also benefit from the School of Law & Business’s strong real-world business focus and access to an internship pathway.

Students can build practical capabilities in evidence-based decision-making, marketing, business analytics, leadership and technology-enabled business decisions while working in a collaborative campus environment. The Fremantle Campus also provides dedicated business teaching spaces, a modern Library and Student Hub with digital collections and collaborative study areas, giving MBA students strong facilities for research, teamwork and applied learning.

Key opportunities that make the learning experience practical include:

Case studies: The MBA uses case studies to help students examine realistic business situations and apply management concepts to complex challenges.
Business simulations: Students engage with simulations as part of the MBA's experiential-learning approach, allowing them to practise business decision-making in realistic scenarios.
Real-world projects: The program incorporates real-world projects, helping students connect MBA concepts with practical organisational challenges.
Marketing specialisation: The Marketing for Value Creation specialisation consists of four approved marketing-focused courses, giving students the opportunity to develop deeper expertise in marketing and value creation.
Internship opportunity: Notre Dame's School of Business offers an exclusive Business Internship Program designed to develop practical skills, knowledge and confidence in a professional environment. MBA students with limited work experience are specifically encouraged to consider the internship pathway.
International internship possibility: Eligible business students may have the opportunity to complete an internship with an international organisation, providing exposure to a business environment that differs economically, culturally and politically from Australia.
Business technology: The MBA specifically develops students' ability to leverage data and technology for smarter business decision-making, linking digital capabilities with practical management.
Collaborative learning spaces: The Fremantle Campus provides study rooms and collaborative zones within the Library and Student Hub, supporting group-based learning, research and project preparation.
Business school environment: The School of Law & Business is located at the Fremantle Campus and brings business teaching into a broader professional environment, with facilities including lecture rooms and the Notre Dame Business Society.
Digital research resources: The Fremantle Library and Student Hub provides extensive print and digital collections, along with study and collaborative spaces that support MBA research and coursework.
Professional engagement: The School of Law & Business emphasises real-world business and provides opportunities for students to develop professional networks and practical experience through its internship program.

Progression & Future Opportunities

The Master of Business Administration – Marketing for Value Creation at the University of Notre Dame Australia is designed to strengthen advanced business, strategic and marketing capabilities for professionals looking to progress into management and leadership positions. The program combines core business subjects such as Digital Marketing Strategy, Data Analytics and Modelling, Managerial Finance and Contemporary Strategic Workforce with the Marketing for Value Creation specialisation, allowing students to build a focused business profile.

Typical career opportunities include:

Marketing Manager
Marketing Strategist
Business Development Manager
Senior Marketing or Business Manager

Career development and graduate opportunities include:

Career Service and CareerHub: Notre Dame's Careers and Employability team provides career resources covering graduate salaries, labour-market information, networking, résumés and cover letters, interviews, professional associations and postgraduate study. CareerHub also connects students with employers advertising internships, graduate positions and full-time employment.
Employer connections: Notre Dame actively develops relationships with employers offering employment opportunities to current students and alumni through graduate programs, casual employment, permanent positions and vocational opportunities. Employers can also use CareerHub to connect directly with Notre Dame students.
Industry engagement: Employers can work with Notre Dame through on-campus employer events, work placements, guest lectures and in-class case studies, giving business students opportunities to engage with organisations beyond the classroom.
Employment outcomes: Notre Dame's 2024 Annual Report states that the latest QILT survey ranked the University as the leading university in both New South Wales and Western Australia for postgraduate full-time employment outcomes.
Graduate employability: Notre Dame's 2026 student information highlights its strong graduate outcomes, while the University has also received a 5-star rating for full-time employment in the Good Universities Guide 2026 for undergraduate and postgraduate categories.
Salary information: Notre Dame's Career Service provides students with access to graduate salary information and labour-market information, helping graduates research realistic salary expectations for their chosen career path rather than relying on a single generic salary figure.
Professional value of the MBA: The qualification provides a broad postgraduate business foundation while the Marketing for Value Creation specialisation allows students to develop a more distinctive marketing-focused profile. The program's combination of digital marketing, analytics, strategic management, finance and workforce strategy can support progression into increasingly senior business responsibilities.
Alumni network: Graduates remain connected to the Notre Dame community through its alumni network, allowing them to maintain professional and university connections after completing their studies.
Accreditation and professional recognition: The MBA is a recognised Australian postgraduate university qualification. Notre Dame's MBA program information does not state a separate professional accreditation specifically for the Marketing for Value Creation specialisation, so no additional accreditation claim is made here.

Further Academic Progression: After completing the MBA, students interested in advanced academic or research careers can consider progressing into higher-degree research, including a research-focused master's pathway such as the Master of Philosophy (Business) and potentially doctoral-level study, subject to meeting the relevant research-degree admission requirements. The MBA's Research Methods and Directed Research Project components can provide useful preparation for students considering a future research pathway.