Master of Marketing

2 Years On Campus Masters Program

Western Sydney University Parramatta

Program Overview

The Master of Marketing at Western Sydney University Parramatta is designed for aspiring marketing professionals who want to deepen their understanding of contemporary marketing practices and strategies. This program is ideal for those looking to enhance their career prospects in a dynamic field, offering a comprehensive curriculum that covers both theoretical and practical aspects of marketing.

Curriculum Structure:

Year 1: Business Analytics in Practice, Business Communication Skills, Customer Experience, Digital Marketing, Information for Decision Making, Frontiers of Branding, Innovation, Creativity and Foresight, Marketing Systems.

Year 2: MarketingMe, Multichannel Marketing, Social Marketing, Understanding Contemporary Organisations, Business Project or Internship, plus postgraduate electives.

Focus Areas: Digital Marketing, Brand Management, Consumer Insights

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, and implement effective digital marketing strategies.

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading marketing organizations, ensuring that the curriculum meets the needs of employers.

Reputation (Employability Rankings): Western Sydney University consistently ranks highly in employability, with recent QS rankings placing it among the top universities for graduate employment in Australia.

Experiential Learning (Research, Projects, Internships etc.)

At Western Sydney University, the Master of Marketing program is designed to provide students with a rich blend of theoretical knowledge and practical skills that are essential for success in today’s dynamic marketing landscape. The program emphasizes experiential learning, allowing students to engage in real-world projects, collaborate with industry professionals, and utilize state-of-the-art facilities and tools. This hands-on approach not only enhances your understanding of marketing concepts but also equips you with the skills that employers are looking for.

Here are some key features of the experiential learning opportunities available in the Master of Marketing program:

- Industry Projects: Work on real marketing campaigns and projects in collaboration with local businesses, giving you firsthand experience in applying marketing strategies.
- Internships: Gain valuable work experience through internships that connect you with leading companies in the marketing sector.
- Digital Marketing Tools: Access to industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, which are essential for modern marketing practices.
- Group Projects: Collaborate with fellow students on group assignments that simulate real-world marketing challenges, fostering teamwork and communication skills.
- Field Trips: Participate in excursions to marketing agencies and corporate offices, providing insights into the industry and networking opportunities.
- Research Facilities: Utilize dedicated research laboratories equipped with the latest technology to conduct marketing research and analysis.
- Libraries and Resources: Benefit from extensive library resources, including access to databases and journals that are crucial for your studies.
- Marketing Institute: Engage with the Western Sydney University Marketing Institute, which offers workshops, seminars, and networking events with industry leaders.

Progression & Future Opportunities

Graduating with a Master of Marketing from Western Sydney University (WSU) opens up a world of opportunities in the dynamic field of marketing. Our graduates are well-prepared for roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. With a strong foundation in both theoretical knowledge and practical skills, you’ll be ready to make a significant impact in the industry.

Here’s how WSU supports your journey towards a successful marketing career:

- Career Development Services: WSU offers tailored career advice, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Over 80% of our graduates find employment within six months of graduation, with starting salaries averaging around AUD 70,000.
- University–Industry Partnerships: WSU collaborates with leading companies like Google and Deloitte, providing students with networking opportunities and real-world projects that enhance learning.
- Long-term Accreditation Value: The Master of Marketing is accredited by the Australian Marketing Institute, ensuring that your qualification is recognized and respected in the industry.
- Graduation Outcomes: Our graduates are not only equipped with marketing skills but also develop critical thinking and leadership abilities, making them highly sought after by employers.

Further Academic Progression: After completing your Master of Marketing, you may choose to pursue a PhD in Marketing or a related field, allowing you to delve deeper into research and academia. Alternatively, you could explore specialized certifications in areas like digital marketing or data analytics to further enhance your expertise and career prospects.

Additional Information & Requirements

Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.
Master of Marketing - 1.5 year Pathway (120 credit points) : Applicants must have an undergraduate degree or higher in a business discipline, or an undergraduate degree or higher in any discipline with either 2 years of relevant managerial/professional experience or 5 years of general work experience.
Master of Marketing - 1 year Pathway (80 credit points): Applicants must have an honours degree, graduate certificate, graduate diploma or higher in business or a related field; or a business undergraduate degree (marketing/related) with GPA 5.0 or WAM 65+; or a business undergraduate degree plus 2 years of relevant managerial/professional experience in marketing management.
Work experience must be validated by the employer and cannot be used for both admission and advanced standing. It must demonstrate verifiable management capability sufficient to undertake the Masters-level curriculum and meet AQF Level 9 knowledge, skills and critical-thinking outcomes.
English language requirement: IELTS Academic 6.5 overall, with at least 6.0 in each subtest; or TOEFL iBT 82 overall, with Writing 21, Speaking 18, Reading 13, and Listening 13.
Western automatically assesses applicants for scholarships, with no separate application required. Scholarships include $6,000 or $3,000 awards and up to 50% off tuition fees, based on academic merit.
Campus Location: Parramatta City Campus, 169 Macquarie Street, Parramatta, NSW, Australia.