Master of Communication

2 Years On Campus Masters Program

Deakin University

Program Overview

The Master of Communication at Deakin University is designed for individuals looking to enhance their communication skills in a rapidly evolving digital landscape. This program is ideal for aspiring communication professionals, marketers, and media specialists who want to deepen their understanding of communication strategies and practices.

Curriculum Structure

Year 1

Students begin with Communication Concepts and Applied Research Methods for Communication, building a foundation in communication theory, research and critical analysis. They then develop specialist knowledge through Digital Communication and Strategic Communication units such as Making Sense and Dollars in Communities Online, Social Media Content Creation, Digital Brand Storytelling, Law, Ethics and Communication Practice, and Reputation Management: Crisis, Risk and Responsibility.

Year 2

The second year focuses on advanced specialisation, professional practice and research, with students continuing selected areas such as Advanced Brand Communication, Communication for Social Change, Sports Media in the Digital Age, or other approved electives. Students complete a professional capstone and research project, with options to undertake an industry-focused project or an academic research pathway; internship and work-integrated learning opportunities can also provide practical industry experience.

Focus Areas: Digital Communication, Public Relations, Strategic Communication

Learning Outcomes: Enhanced communication skills, critical thinking, strategic planning, ethical decision-making

Professional Alignment (Accreditation): The program is aligned with industry standards and practices, ensuring that graduates are equipped with relevant skills for the job market.

Reputation (Employability Rankings): Deakin University consistently ranks highly in employability, with strong recognition in QS World University Rankings and The Guardian's rankings for graduate outcomes.

Experiential Learning (Research, Projects, Internships etc.)

At Deakin University, the Master of Communication program is designed to immerse students in real-world experiences that enhance their practical skills and prepare them for successful careers in the communication field. With access to state-of-the-art facilities and cutting-edge tools, students engage in hands-on learning that bridges theory and practice. The program emphasizes collaboration, creativity, and critical thinking, ensuring that graduates are well-equipped to tackle the challenges of the modern communication landscape.

Here are some key experiential learning opportunities available in the Master of Communication program at Deakin:

- Industry-Standard Software: Students gain proficiency in industry-relevant software such as Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and other digital tools essential for modern communication practices.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work in teams to develop communication strategies, campaigns, and multimedia content, simulating real-world scenarios.

- Internships: The program offers opportunities for internships with leading organizations, providing students with invaluable experience and networking opportunities in the communication industry.

- Field Trips: Students participate in field trips to media organizations, advertising agencies, and public relations firms, giving them insights into the workings of the industry and the chance to connect with professionals.

- Research Laboratories: Access to dedicated research facilities allows students to conduct in-depth studies on communication trends, media effects, and audience engagement, fostering a strong research foundation.

- Libraries and Resources: Deakin’s extensive library system provides access to a wealth of academic resources, journals, and databases, supporting students in their research and coursework.

- Communication Institute: The Deakin Communication Institute offers workshops, seminars, and guest lectures from industry leaders, enhancing students' learning experiences and keeping them updated on the latest trends.

Progression & Future Opportunities

Graduating with a Master of Communication from Deakin University opens up a world of exciting career opportunities. You could find yourself in roles such as a Public Relations Manager, Digital Marketing Specialist, or Corporate Communications Officer, all of which are in high demand in today’s job market. The skills and knowledge you gain will not only prepare you for these positions but also set you up for long-term success in the ever-evolving communication landscape.

Here’s how Deakin supports your journey towards a successful career:

- Career Services: Deakin’s Career Services offer personalized career advice, resume workshops, and interview preparation to help you stand out to potential employers.
- Employment Statistics: Deakin boasts an impressive graduate employment rate, with 85% of graduates finding work within four months of completing their degree. The average salary for communication graduates is around $70,000, reflecting the value of your qualification.
- University–Industry Partnerships: Deakin has strong connections with leading organizations, including partnerships with major media companies and communication agencies, providing you with networking opportunities and real-world experience.
- Long-term Accreditation Value: The Master of Communication is accredited by relevant professional bodies, ensuring that your degree remains respected and recognized in the industry for years to come.
- Graduation Outcomes: Graduates from this program have gone on to work in diverse sectors, including government, non-profits, and private enterprises, showcasing the versatility of your degree.

Further Academic Progression: After completing your Master of Communication, you may choose to further enhance your expertise by pursuing a PhD in Communication or a related field. This path not only deepens your knowledge but also opens doors to academic positions, research opportunities, and advanced roles in strategic communication. Additionally, you could explore specialized certifications or short courses offered by Deakin to stay ahead in your career.