Master of Communication

2 Years On Campus Masters Program

Edith Cowan University

Program Overview

The Master of Communication at Edith Cowan University is designed for individuals looking to enhance their communication skills in a rapidly evolving media landscape. This program is ideal for aspiring communication professionals, marketers, and media specialists who want to deepen their understanding of communication theories and practices while gaining practical experience.

Curriculum Structure:

Year 1

In the first year, students develop core communication skills through Communication Techniques, Strategic Communication, Social and Digital Media Communication, Design Thinking, Ethical and Responsible Communication, and Creative Communication. The focus is on building strategic, digital, creative and ethical approaches to professional communication.

Year 2

The second year focuses on advanced professional practice through Inclusive Communication, Visual Communication, Preparation for Communication Project, Issues Management and Crisis Communication, and the Communication Capstone. Students apply their knowledge to complex communication challenges and complete a substantial capstone project.

Focus Areas: Digital Communication, Public Relations, Crisis Management

Learning Outcomes: Advanced communication strategies, critical thinking, research proficiency, and practical application of communication theories.

Professional Alignment (Accreditation): The program is aligned with industry standards and practices, ensuring that graduates are well-prepared for the workforce.

Reputation (Employability Rankings): Edith Cowan University consistently ranks highly in employability, with strong recognition in QS and Guardian rankings for its commitment to student success and industry connections.

Experiential Learning (Research, Projects, Internships etc.)

At Edith Cowan University (ECU), the Master of Communication program is designed to provide students with hands-on experience that is essential for success in the dynamic field of communication. Students will have access to state-of-the-art facilities and tools that enhance their learning and prepare them for real-world challenges. The program emphasizes practical skills through various experiential learning opportunities, ensuring that graduates are not only knowledgeable but also equipped with the skills needed to thrive in their careers.

Here are some of the key experiential learning components you can expect in the Master of Communication program at ECU:

- Industry-Standard Software: Gain proficiency in leading software such as Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and other digital tools that are widely used in the communication industry.

- Group Projects: Collaborate with fellow students on real-world projects that simulate professional environments, allowing you to develop teamwork and project management skills.

- Internships: Take advantage of internship opportunities that connect you with industry professionals and provide valuable work experience, enhancing your resume and networking potential.

- Field Trips: Participate in field trips to local media organizations, advertising agencies, and communication firms, giving you insights into the industry and the chance to learn from experts.

- Research Laboratories: Access dedicated research facilities where you can engage in innovative projects and studies, contributing to the field of communication.

- Libraries and Resources: Utilize ECU’s extensive library resources, including access to academic journals, databases, and multimedia collections that support your research and learning.

- Communication Institute: Benefit from the resources and expertise of the ECU Communication Institute, which focuses on advancing knowledge and practice in communication.

Progression & Future Opportunities

The Master of Communication at Edith Cowan University (ECU) equips graduates with the skills and knowledge needed to excel in various communication roles. Graduates often find themselves in positions such as Public Relations Manager, Digital Marketing Specialist, and Corporate Communications Officer. With a strong emphasis on practical experience and industry connections, this program prepares you for a successful career in the dynamic field of communication.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: ECU offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: ECU boasts a high employment rate for graduates, with many securing jobs within six months of graduation. The average salary for communication professionals in Australia ranges from AUD 70,000 to AUD 100,000, depending on experience and role.
- University–Industry Partnerships: ECU has established partnerships with leading organizations such as the Australian Broadcasting Corporation (ABC) and various marketing agencies, providing students with valuable internship opportunities and real-world projects.
- Long-term Accreditation Value: The Master of Communication is recognized by industry bodies, ensuring that your qualification remains relevant and respected in the job market.
- Graduation Outcomes: Graduates of the program have gone on to work for top companies and organizations, demonstrating the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing the Master of Communication, you may choose to pursue a PhD in Communication or a related field, allowing you to delve deeper into research and contribute to academic knowledge. This path can open doors to teaching positions at universities or advanced roles in research and policy development. Additionally, you could explore specialized certifications in areas like digital marketing or public relations to further enhance your expertise and career prospects.