Master of Commerce and Master of Media and Communications

2 Years On Campus Masters Program

Macquarie University

Program Overview

The Master of Commerce and Master of Media and Communications at Macquarie University offers a unique blend of business acumen and media expertise, making it an ideal choice for students looking to excel in today’s dynamic job market. This program is designed for those who aspire to lead in the fields of commerce and media, equipping them with the skills to navigate complex business environments and effectively communicate in a digital world.

Curriculum Structure

Year 1:

Students develop core knowledge across commerce and media and communications, studying business principles alongside areas such as Media and Communication Industries, Digital Media, Communication Research, and marketing-related subjects. They build skills in business analysis, strategic decision-making, communication planning, digital platforms and understanding audiences and markets.

Year 2:

Students deepen their expertise through advanced commerce and media units, exploring strategic management, marketing, digital communication and contemporary media practices. Through specialised electives, research or practical projects, students integrate commercial and communication knowledge to address real-world business and media challenges and prepare for professional roles.

Focus Areas: Business strategy, digital media, marketing, communication ethics, media production.

Learning Outcomes: Critical thinking, strategic decision-making, effective communication, ethical media practices, research proficiency.

Professional Alignment (Accreditation): The Master of Commerce is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education that is recognized globally.

Reputation (Employability Rankings): Macquarie University consistently ranks highly in employability, with QS World University Rankings placing it among the top universities for graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

At Macquarie University, experiential learning is at the heart of both the Master of Commerce and the Master of Media and Communications programs. These programs are designed to equip students with practical skills that are essential for success in today’s competitive job market. With access to state-of-the-art facilities and cutting-edge tools, students can engage in hands-on experiences that enhance their learning and prepare them for real-world challenges.

Master of Commerce:
- Industry Projects: Collaborate with real businesses on projects that address current challenges, providing valuable insights and experience.
- Internship Opportunities: Gain practical experience through internships with leading companies, enhancing your employability and professional network.
- Access to Financial Trading Room: Utilize advanced trading software and tools in a simulated environment to understand financial markets.
- Workshops and Seminars: Participate in workshops led by industry professionals, covering topics such as entrepreneurship, marketing strategies, and financial analysis.
- Research Facilities: Engage in research projects using dedicated spaces and resources, including the Macquarie University Business School’s research centers.

Master of Media and Communications:
- Media Production Facilities: Work in professional-grade studios equipped with the latest technology for video, audio, and digital media production.
- Collaborative Projects: Participate in group projects that simulate real-world media campaigns, allowing you to apply your skills in a team setting.
- Field Trips: Experience the media industry firsthand through organized visits to media organizations, enhancing your understanding of the field.
- Access to Digital Tools: Utilize industry-standard software for content creation, editing, and analysis, ensuring you are well-prepared for the job market.
- Networking Events: Attend events that connect you with industry leaders and alumni, providing opportunities for mentorship and career advancement.

Progression & Future Opportunities

Graduating with a Master of Commerce or a Master of Media and Communications from Macquarie University opens up a world of opportunities. Graduates are well-prepared for dynamic roles in various sectors, including marketing, media, and business management. Typical job roles include Marketing Manager, Media Planner, Business Analyst, and Communications Specialist.

Here’s how Macquarie University supports your journey to success:

- Career Development Services: Access tailored career advice, resume workshops, and interview preparation to enhance your employability.
- Employment Statistics: Macquarie boasts a strong graduate employment rate, with 85% of graduates finding work within four months of completing their degree. The average starting salary for graduates in these fields is around $70,000.
- University–Industry Partnerships: Collaborations with leading companies such as Deloitte, PwC, and various media organizations provide students with networking opportunities and real-world experience through internships and projects.
- Long-term Accreditation Value: Both programs are accredited by relevant professional bodies, ensuring that your qualifications remain respected and recognized in the industry.
- Graduation Outcomes: Graduates are equipped with critical thinking, analytical skills, and practical knowledge, making them highly sought after by employers.

Further Academic Progression: After completing your Master’s program, you may choose to pursue a PhD in Commerce or Media Studies, allowing you to delve deeper into research and academia. Alternatively, you could explore specialized certifications or professional development courses to enhance your expertise in specific areas of interest. This pathway not only enriches your knowledge but also positions you as a leader in your field.