The Marketing and Business master's program follows on from the bachelor's studies and will help you to deepen the knowledge that you will use for marketing influencing the market and the successful implementation of business activities. You will get to know more about the content of marketing management, including at the international level. You will gain a good overview of marketing in business markets and in the digital environment, including marketing using social media.

The Master's program Marketing and Business follows the bachelor's degree of the field and deepens its expertise in areas that are needed for marketing influencing the market and successful implementation of business activities. The philosophy of the program is primarily built on the knowledge of marketing management and marketing applications (international marketing, product management, business marketing, digital marketing) and business skills (purchasing management, business strategies, foreign trade operations). Graduates of the program can work as managers in the marketing and business department of manufacturing and trading companies. You can also find them in advertising, research and media agencies or may act as spokespersons in companies and institutions.