1. Tomas Bata University in Zlin
  2. Program
  3. Masters
  4. Masters in Marketing Communications

Masters in Marketing Communications

2 Years On Campus Masters Program

Tomas Bata University in Zlin

Program Overview

The goal of the study is to prepare future graduates for practice in the field of marketing and marketing communications. The study is focused on deepening knowledge and basic theoretical starting points in the field of marketing communications and other related fields. Theoretical knowledge is applied to practical case studies as part of the teaching and anchored in the final diploma practice, which gives students a real insight into the issues of the field. The graduate will acquire knowledge related to the knowledge of the main forms of marketing communications with an emphasis on specific areas of media and communication practice. He will acquire professional skills applicable in a wide range of companies, organizations and institutions, as well as in the development of his own business

Program Key Stats

KčTuition Free



Eligibility Criteria


Additional Information & Requirements

Transcripts from the previously attended schools, Copy of secondary school leaving certificate, Bachelors degree in a relevant subject, CV in the language of instruction, Motivation letter, Czech language profeciency test (CEFRL, CEFR or CEF)

Career Options

  • Marketing Manager
  • Spokesperson
  • Crisis communication manager
  • Content specialist
  • Brand manager

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