1. Copenhagen Business School
  2. Program
  3. Masters
  4. MSc in Economics and Business Administration - Brand and Communications Management

MSc in Economics and Business Administration - Brand and Communications Management

2 Years On Campus Masters Program

Copenhagen Business School

Program Overview

By combining consumer insights with knowledge of multiple theoretical perspectives on branding, you will be able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing you to see the long term impact of your strategic decisions on a virtual company, you will understand when, why, and how practitioners use these different branding perspectives to achieve increased brand performance. Through this knowledge you will learn how to build, maintain and manage brands in relation to multiple stakeholders, thus generating increased brand equity and hereby contributing to both the company s market- and financial performance.

Program Key Stats

kr15200 (Annual cost)
Rolling


Eligibility Criteria


91
7
91

Additional Information & Requirements

Transcripts from the previously attended schools, A relevant bachelor degree or other relevant Danish or foreign degree at the same level, Minimum 45 ECTS-points in Business Administration/Economics, Motivational Essay, English Language Profeciency (IELTS academic test passed with an overall score of at least 7.0 and a minimum score of 6.0 for each of the four different sections, TOEFL paper-based test passed with a result of at least 577)

Career Options

  • Compensation and Benefits Manager
  • Actuary
  • Credit Analyst
  • Financial Analys

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