1. Copenhagen Business School
  2. Program
  3. Masters
  4. MSc in Economics and Business Administration - Customer and Commercial Development

MSc in Economics and Business Administration - Customer and Commercial Development

2 Years On Campus Masters Program

Copenhagen Business School

Program Overview

This concentration has a strong focus on the impact of digitalization on customer and commercial development in marketing and sales functions. You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.

Program Key Stats

kr15200 (Annual cost)
Rolling


Eligibility Criteria


91
7
91

Additional Information & Requirements

Transcripts from the previously attended schools, A relevant bachelor degree or other relevant Danish or foreign degree at the same level, Minimum 45 ECTS-points in Business Administration/Economics, Motivational Essay, English Language Profeciency (IELTS academic test passed with an overall score of at least 7.0 and a minimum score of 6.0 for each of the four different sections, TOEFL paper-based test passed with a result of at least 577)

Career Options

  • Compensation and Benefits Manager
  • Actuary
  • Credit Analyst
  • Financial Analys

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