1. University of Lorraine
  2. Program
  3. Masters
  4. Masters degree in Marketing and Development of Hotel Services

Masters degree in Marketing and Development of Hotel Services

2 Years On Campus Masters Program

University of Lorraine

Program Overview

This training meets the demands of a profession which is becoming international and which is looking for future leaders capable of developing the hotel offer, taking into account the positions and actions of the competition and taking into account the rapid evolution of lifestyles. Anticipating these movements and reinventing the offer are essential qualities in this profession today. The main expectation is that the trained manager has a vision of the market, knows how to develop the design of customer service, anticipates the movements of the competition and adapts the offer and the marketing mix to the requirements of the sector.

Program Key Stats

€3770 (Annual Fees)



Eligibility Criteria


95
6.5
95

Additional Information & Requirements

Completed university application, Bachelor's degree or equivalent, Official transcript, 2 Letters of recommendation, preliminary admission request DAP is compulsory for foreigners holding a foreign secondary school leaving diploma, English proficiency results to be provided if the applicant's native language is not English: Proof of language proficiency: TOEFL test with at least a score of 600 paper-based/250 computer-based/95 internet-based, or an Academic IELTS score of at least 6.5 overall and with 6 in writing , or TOEIC score of at least 750 is required, French level B2, Copy of passport, Statement of purpose, Resume, Proof that you can financially support yourself

Career Options

  • Management responsibility in small or medium-sized establishments
  • responsibility for functions (accommodation
  • catering
  • management
  • communication
  • sales
  • etc
  • ) in the integrated hotel industry
  • the aim being to progress rapidly towards general management

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