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This MSc Data Analytics and Marketing course offered at Arden s Berlin campus teaches students how to use a modern, multi-channel approach in the analysis and interpretation data and develop the skills to work at the senior management level. Students will understand how to find customers needs and desires based on advanced data engineering, track marketing performance, and extract relevant information from large databases and use it to inform important business decisions. Why choose this programme This course is accredited by the Chartered Institute of Marketing (CIM). The field of data analytics presents is a growing industry with the revenue of big data analytics expected to reach $274.3 billion by 2022, according to IDC experts (idc.com).
To be eligible to study this degree, we need to see that you have: 2 subjects at A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; or completion of a recognised Access Programme or equivalent. English proficiency: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60 - 78; or equivalent. We also accept a minimum score of 95 on the DuoLingo English language test. Alternatively, a letter to show that the medium of instruction was in English is accepted. Non-standard entry to the course may be considered based on your professional work experience.
Strategic Marketing?
International Marketing?
Mastering Metrics?
Digital Strategy?
Data Handling and Decision Making?
Data Visualisation and Interpretation?
Research Project
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Arden University Berlin
